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How Does Communication Affect My Case? Meet TikTok’s Favorite Money Expert When Will My Case End? Read This Book to Boost Your Performance Sweet and Spicy BBQ Chicken Skewers Our Secret Referral Marketing Strategy
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PSSST … WANT TO KNOW A SECRET? THE REFERRAL MARKETING STRATEGY NO ONE TALKS ABOUT
Let’s get right to the point: There’s no better lead than a referral lead. When someone refers business to you, that customer will likely convert faster, spend more, and stay with your company longer. In business, that’s a triple play for your company! Of course, you probably think you’ve tried every referral marketing strategy under the sun. Asked your customers for referrals directly? Check. Handed out referral cards? Check. Created a referral
the time, big companies don’t need to use them. That’s because they have a better tool in their back pocket that many solo entrepreneurs and small businesses overlook: the referral partner. A referral partner is another business that serves the same customer you do. If you’re a lawyer, that person might be a couples counselor, an urgent care doctor, or a real estate agent. If you’re a dentist, they might be a pediatrician or even a neighborhood association
It is almost impossible to overstate the power of the referral partner model. Imagine you’re a divorce lawyer in California. According to the Bureau of Labor Statistics, there are 32,620 marriage and family therapists in the Golden State. Say you put your marketing to work and build a referral relationship with just 40 of those therapists. Some of them start sending you 100% of their clients who want a divorce. Others send you 50% of those clients. How much more money do you think you would make in a year? Let those dollar signs dance in your head for a second! This is how the big boys, like Infusionsoft, do business. More than 50% of their new customers come from referral partners who have built recommending them right into their client process.
incentive program? Check, check, and double-check!
head! The key is that these people have already found your future clients and provided them a service. They’ve gained their trust, and if you play your cards right, they’ll pass that trust on to you.
These are tried- and-true strategies,
but the truth no one talks about is that 99% of
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