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TRANSACT IONS THE FALCON GROUP ACQUIRES MAXIM MANAGEMENT GROUP The Falcon Group has completed its acquisition of Maxim Management Group. The recent acquisition advances the Falcon Group’s mission of providing full-service engineering, architectural, and project management solutions to the multi-family residential, commercial, and hospitality market sectors. As part of the acquisition, Max Sadik joins the Falcon Group as a restoration specialist. “I am excited to bring my sales and management experience to the Falcon Group,” says Sadik. “And believe there is going to be great synergy between myself, the team and our clients moving forward.” The combination of the two companies will increase the value the Falcon Group delivers to its client base. “We are very excited about our

recent business venture, said Principal William Pyznar. “Adding the local project management and general contracting background to our already strong restoration engineering and management team will bring a deeper level of insight and service to our clients in Southeast Florida. We look forward to providing a focus on clear, constant, transparent project communication, and value engineering to exceed the expectations of our clients, with long-term durability in mind.” TEXAS FIRM NAISMITH ENGINEERING TO JOIN HANSON Hanson Professional Services Inc. , a national engineering, planning, and allied services consulting firm, has entered into an agreement to acquire Corpus Christi, Texas- based Naismith Engineering Inc. The addition of Naismith, a full-service engineering, environmental, and surveying

consulting firm, is part of Hanson’s strategic plan to expand its national presence by 2020. “This growth and the expansion of our footprint is a natural progression for us,” said Sergio Pecori, Hanson’s chairman and CEO. Hanson already has one office in Texas. “Naismith provides the geography and services complementary to us so we can work with our customers and theirs,” he said. John Michael, Naismith’s chairman and president, will become a senior vice president at Hanson and will lead business development efforts in Texas. “NEI prides itself on our personal approach to meeting the needs of our clients, and joining the Hanson team will give our clients access to an expanded array of engineering, environmental and planning capabilities,” Michael said.

JAVIER SUAREZ, from page 11

humans need to be accepted as members of a group. Poor Captain America felt completely out of place waking up after 70 years and playing a part of the Avengers and S.H.I.E.L.D. undoubtedly helped him cope with his new reality. When your marketing is decentralized, the staff still should collabo- rate as a team. Ongoing meetings to discuss best marketing practices, trends, unusual pursuits, new capabilities, and many other topics, will foster a much needed bond. From their vantage point, a central marketing group can alleviate intense workloads and juggle concurrent deadlines experi- enced by a regional team. 5)The Hulk: strength in marketers’ numbers. Decentral- ized profit centers can have a harder time budgeting a strong marketing group. A chronic illness in our industry is market- ing departments being understaffed. Usually individuals are stretched too thin and this is one of the main causes of the amount of talent jumping ship to other industries. Central teams, through their bird’s eye view, can paint a clearer pic- ture as to what is needed across a company. A comprehensive analysis of overall and regional ongoing activities, assign- ments, campaigns, return on investments, staff growth, and revenue projections, is an essential part of the process to determine the right number of central and decentralized mar- keters. Your marketing team should be able to make a Hulk- like impact in your organization. As Henry Ford said: “Coming together is a beginning; keeping together is progress; working together is success.” Every marketing staff member is an essential piece of the overarching puzzle and the collaboration between centralized and decentralized resources is the ultimate “secret weapon” effecting success in any organization. If you feel like a blend of various superheroes or, like me, like the Mighty Thor, the call is the same: Assemble! JAVIER SUAREZ is the Central Marketing and Sales Support Manager with Geosyntec Consultants. Contact him at JSuarez@Geosyntec.com. “Your marketing team should be able to make a Hulk-like impact in your organization.”

movie. The conceptualization and development of tools like customer relationship management and project performance databases can kick start from any region/area/department, but the probabilities of adoption, success, and continuous im- provements rely in the standardization of processes. Bottom line, these tools need to be managed and maintained from a central location, but the quality of the content is greater if it comes from decentralized centers. “Every marketing staff member is an essential piece of the overarching puzzle and the collaboration between centralized and decentralized resources is the ultimate ‘secret weapon’ effecting success in any organization.” 2)The Mighty Thor: marketing paradigm changes. The God of Thunder can manipulate weather patterns and affect change on command. Whenever cultural paradigms need to shift, their degree of success is usually tied to the core of its birth. Changes that are born internally, say from a specific region, are more easily extrapolated to the rest of a company than when they are proposed from a “corporate” standpoint. Nothing trumps a relatable success story in the quest for con- verts and eventual believers. 3)The Black Widow/Hawkeye: comprehensive knowledge of suite of services. Just as this femme fatale is a master multilingual powerhouse, a central department should be the go-to resource for a 30,000-foot view of the range of services offered by the company. Marketing staff aligned to specific services, in turn, will be able to provide in-depth descriptions, case studies, access to successful submittals, and direct others to the right experts needed for any particular pursuit – simi- lar to the targeted Hawkeye approach. Think of this as the broad strokes in a mural versus the intricate details of an oil painting. Both can be beautiful. 4)The Captain America: staff collaboration. Belonging is a strong and inevitable feeling that exists in human nature;

THE ZWEIG LETTER October 10, 2016, ISSUE 1171

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