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As we forge ahead in our dynamic professional landscape, let’s not lose sight of the fundamental human connections that fuel our industry. By committing to being present, we’re not just enhancing our professional interactions, but we’re also enriching our personal lives and relationships. Because, at the end of the day, genuine connections, understanding, and trust are the bedrock of any successful endeavor. “By committing to being present, we’re not just enhancing our professional interactions, but we’re also enriching our personal lives and relationships. Because, at the end of the day, genuine connections and understanding are the bedrock of any successful endeavor.” I get it. Phones are an addiction. I’m as guilty as anyone. But I encourage everyone to take a moment, look up from those screens as you walk from place to place, and truly engage with the world and people around you. The dividends of such a simple act can be immeasurable. Kraig Kern, CPSM is vice president and director of marketing at WK Dickson. Contact him at kckern@wkdickson.com.

KRAIG KERN , from page 3

important. Colleagues feel valued and acknowledged. This simple act of being present can fortify relationships, paving the way for more fruitful collaborations and partnerships. ■ Improved decision making. By genuinely listening, you absorb more information, understand nuances, and grasp the context better. I’m terrible at this, but I recognize I need to get better, and that’s half the battle to recovery. This clarity aids in making more informed decisions. Whether negotiating a contract or brainstorming solutions to a problem, being fully present can provide the clarity needed for a successful outcome. ■ Enhanced creativity and innovation. Deep and attentive listening can be a wellspring of innovation, which is something I personally crave. When we’re present, we’re more likely to catch those off-the-cuff remarks or subtle suggestions that could be the seeds of the next big idea that could change the trajectory of your firm and your career. ■ Reduced misunderstandings. This is a big one. Miscommunication can be costly. It leads to delays, misaligned objectives, and oftentimes conflict. Being present and attentive makes you less likely to miss crucial details, ensuring smoother operations and fewer costly misunderstandings. Taking it a step further and repeating the action items you just heard is a great way to ensure the other person you were present.

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THE ZWEIG LETTER DECEMBER 18, 2023, ISSUE 1517

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