This textbook adopts specific themes to highlight operational and strategic functions in the service-oriented industry. The concepts in this textbook, supplemented with the teachers’ practical experiences, are expected to benefit the students in delivering excellent customer service once they start their careers in the hotel and restaurant business. The approach to the end-of-the-chapter activities allows students to learn by doing and referring to the advantages and disadvantages of certain business tools and technologies. Students will eventually enhance their competencies, including their critical thinking, logical reasoning, analytical, problem-solving, and decision-making skills. To further appreciate the concepts of business tools and technologies, useful websites are provided, and applications and other online learning materials are suggested. Applied Business Tools and Technologies in Hotel and Restaurant Management (HRM)
ABOUT THE AUTHORS
RICHARD PHILIP A. GONZALO
He is a faculty member of the University of the Philippines (UP) Asian Institute of Tourism, where he teaches graduate courses on Tourism Development and Management. He also taught Financial Accounting, Financial Management, Enterprise Development, and Strategic Management courses to undergraduate tourism students. Richard has extensive experience preparing tourism development plans and business plans for Philippine destinations. He has organized research projects, training programs, and project evaluation activities for local and national government agencies. Besides teaching and providing technical assistance, Richard coordinates student and academic affairs programs across the eight constituent universities of the University of the Philippines. In 2013, he initiated reforms to improve the student financial assistance system of the UP system. Richard also designed and supervised projects to strengthen the delivery of student development services at the university. Richard obtained his BS in Business Administration and Accountancy and MS Finance from the UP College of Business Administration. He is a certified public accountant. He is currently pursuing his doctoral studies in the Doctor of Social Development program of the UP College of Social Work and Community Development.
CALIXTO TERENCE I. OBONG
He worked with companies like San Miguel Corporation (corporate public relations and beer marketing), McDonald’s (marketing), and Shakey’s (franchisee operations) while in the Philippines. In Riyadh, Saudi Arabia, he worked as a marketing director for a food franchise from Salt Lake City, Utah, USA. In the United States, he worked for bed and breakfast hotels (front desk operations and internal audit) like Alta Mira Hotel and Casa Madrona Hotel in the town of Sausalito; The Inn Above Tide, Sta. Rosa, including the Courtyard by Marriott, Larkspur all in the state of California. He completed a two-year stint at the Metropolitan Manila Development Authority (MMDA) as a member of the Internal Audit Staff under the Office of the Chairman. He has been teaching the French language and HRM and Tourism courses in various colleges and universities in Metro Manila and Laguna, including Southville International School and Colleges in Las Pifias. His socio-civic and professional affiliations include memberships with the Philippine Chamber of Commerce, Inc. (PCCI)-Makati and the Association des Professeurs du Francais aux Philippines (APFP) as a member and one-time board director. He was awarded a research grant by the Department of Commerce of France for his proposal on “Teaching French for Hospitality and Tourism Students.” He was the president of a club under the Rotary International District 3830, an organization of business, professional, and community leaders. He wrote a funding proposal and obtained approval from the Rotary Foundation entitled “Empowering Women at Southville 3, Muntinlupa: A sustainable livelihood project.” He graduated with a Bachelor of Science in Tourism from the University of the Philippines (UP) Asian Institute of Tourism; a Masters in Business Administration (MBA), from the Wesleyan College of Manila; and a Certificate in Networking Engineering (CEU) from the University of California at Berkeley.
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