TOUR AND TRAVEL MANAGEMENT
138 Risks Indicators in the Tour and Travel Agency Business 140 Improving Risk-management Strategies 141 New Service Development Through Co-competition, Learning, and Business Strategy 145 Risks and Opportunities of Digital Transformation in Tourism 148 Management of Risks in Tourism
149 SWOT Analysis 150 Key Concepts
151 Discussion Questions 151 Experiential Exercises CHAPTER 12 CHALLENGES AND PROSPECTS OF TRAVEL AGENCIES IN THE 21ST CENTURY 153 Introduction 154 Learning Objectives 154 Characteristics of Tourism Products and Their Implications in a Marketing Strategy
154 Integration of ICT in the Tour and Travel Business 155 Skills and Competencies of Human Resources 157 Personalization 158 Adopting New Social Media Marketing Channels 158 Reputation Management in the Digital Era 159 Budget for Marketing and Promotion 160 The Impact of COVID-19 on Tourism 160 The Travel Agency Business After COVID-19 162 Accreditation and Its Impact on Travel Agency Operations 163 The O2O Model 163 Maintaining Service Standards 164 The Future of Travel in a Post COVID-19 World 164 PESTEL Forces Affecting the Tourism Industry 165 Key Concepts
166 Discussion Questions 166 Experiential Exercises
169 APPENDICES 199 REFERENCES 235 INDEX
viii
35
Made with FlippingBook - professional solution for displaying marketing and sales documents online