RESEARCH IN TOURISM
2021 04-TB-00049-0 978-621-04-2947-3 BS Tourism Management
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CONTENTS
CONTENTS
PREFACE
V
CHAPTER I INTRODUCTION TO RESEARCH IN TOURISM 1 Lesson 1: inquiry, Problem-solving, and Evidence-based Research 2 Lesson 2: Nature of Research 5 Lesson 3: Research Themes in Tourism and Hospitality 16 CHAPTER II THE RESEARCH PROBLEM 27 Lesson 4: The Nature of the Research Problem 28 Lesson 5: Theories and Frameworks 44 Lesson 6: Variables and Hypotheses 51 Lesson 7: Reviewing the Literature of the Study 57 Lesson 8: Organizing, Outlining, and Synthesizing of Quality Data 69 CHAPTER III THE RESEARCH DESIGN 81 Lesson 9: Conceptualizing the Research Design 82 Lesson 10: Research Approaches 128 Lesson 11: Data Gathering and Collection 136 CHAPTER IV DATA ANALYSIS AND PROCESSING 149 Lesson 12: Analyzing the Results Quantitatively 150 Lesson 13: Analyzing the Results Qualitatively 156 Lesson 14: Discussing the Findings 174 Lesson 15: Concluding and Recommending the Research 181 CHAPTER V THE MANUSCRIPT AND THE RESEARCH REPORT 189 Lesson 16: Writing Your Thesis 190 Lesson 17: Presenting Your Research Report 199 REFERENCES 209 INDEX 217
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