Heritage Tourism
This textbook provides a substantive approach to the study of heritage tourism as it incorporates critical functions of visitor management, itinerary planning, conservation, documentation, restoration, and equally important functions of product development and innovation, marketing, financial viability, and community involvement.
ABOUT THE AUTHOR
DANNY CABULAY
He is a former dean of the Institute of Accounts, Business, and Finance of the Far Eastern University-Manila (1999-2007), where he pioneered and developed its Tourism and Hospitality Management programs. He is a Certified Public Accountant with extensive experience in the tourism industry, holding senior positions in local and multinational companies like Dusit, Hyatt, Carlson Group, Four Seasons, and Transafrik, among others. He engages in consultancy projects and conducts training courses for various tourism-oriented companies. He was part of the international team of consultants who drafted the National Tourism Development Plan of the Philippines for 2011-2016. The Asian Development Bank also engaged him to develop and implement a knowledge and experience-sharing platform on heritage tourism for the tourism ministries of India, Sri Lanka, Bangladesh, Nepal, and Bhutan. He was a three-time business planning world champion coach in Harvard University’s Entrepreneurial Idol of the World Competition and the JCI Best Business Plans in Austria. He holds a degree in master in business administration (Honors Program) from Trinity College Dublin, Ireland (Ivy league), with a thesis on “Irish Theatre: A Cultural Tourism Strategy for Bord Failte (the Tourism Board of Ireland)!” He also has a degree in bachelor of science in accountancy from the Polytechnic University of the Philippines-Manila (cum laude) and pursued a master’s degree in special education at the Philippine Normal University-Manila (with a proposed thesis on “Development of Therapeutic Diet and Menu Plan for Children with Intellectual Disabilities”), and a certificate in Culinary Arts from MOST Institute-Quezon City. He is currently writing his dissertation on the “Development of a National Accounting Framework for a Sustainable Tourism Industry in the Philippines” for a degree in Business Administration at the Pamantasan ng Lungsod ng Maynila. He is also a multi-awarded academician and writer, has traveled to 52 countries and 63 provinces in the Philippines, and is a sought-after resource person at local and international conferences, academic lectures, and corporate seminars.
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