Tourism and Hospitality Marketing
Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained simply and logically, incorporating relevant local examples and personal stories. This revised edition includes a discussion on sharing economies, digital technology, and contemporary issues that have surfaced in recent years. With the author’s vast experience, the marketing context in tourism and hospitality has been well developed, localized, and differentiated from the traditional consumer marketing books currently available. This textbook serves as a compact reference for developing a simple marketing plan.
ABOUT THE AUTHOR
MARIA CRISELDA G. GATCHALIAN-BADILLA, PH.D.
She is an associate professor at the University of the Philippines Asian Institute of Tourism with degrees of Bachelor of Science in Tourism (cum laude), Master of Arts in Communication Research, and Doctor of Philosophy in Communication, all from the University of the Philippines-Diliman. Prior to teaching, she spent 15 years in the hotel industry and managed a global distribution company and an events management firm. She is also a tourism consultant and market specialist for the Department of Tourism, Tourism Promotions Board, Tourism Infrastructure and Enterprise Zone Authority, National Economic Development Authority, and local government units for various tourism-related projects and plans. She has also published research articles and book chapters on her major research interests, including destination marketing and branding, digital tourism, and media.
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