MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY
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Tourism Promotion ............................................................................... 146 Meaning of Tourism Promotion. Promotion and Communication. Promotion and Traveler’s Buying Process. Relationship of Promotion to Marketing. Promotion Planning. Goals. Market Targets. The Message. Promotion Mix. Budgeting. Major Issue of Promotion. Tourism Distribution Channel ............................................................. 158 Meaning of Tourism Distribution Channel. Travel Intermediaries. Distribution Channels. Relation of Distribution to Marketing. Strategies. Tourism Planning .................................................................................. 169 Meaning of Planning. Reasons for Tourism Planning. Consequences of Lack of Tourism Flaming or Poor Tourism Planning. Tourism Planning in Developed Countries. Tourism in Developing Countries. Roles and Responsibilities for Tourism Planning. Barriers to Planning. The Tourism Planning Process. Background Analysis. Detailed Research and Analysis. Synthesis. Goal Setting, Strategy Selection, and Objective Setting. Tourism Development ......................................................................... 184 The Relation Between Tourism Planning and Tourism Development. The Roles of the Government and the Private Sector in Tourism Development. Characteristics of Individual Tourism. Steps in the Tourism Project Evaluation and Analysis System. Role of Government Financial Incentives in Tourism Development. Private Sector Financing for Tourism Development. Detailed Design and Construction.
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Employment Opportunities and Qualifications in the Tourism and Hospitality Industry ...................................................................... 200
Employment Opportunities in Tourism. Airlines. Travel Agencies. Hotels and Motels. Cruise Lines. Motor Coaches. Car Rental Companies. Gaming Entertainment Industry.
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Glossary ............................................................................................................... 217 Index .................................................................................................................... 221
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