Our commitment: Progress within our community cont.
ACTION
PROGRESS STATUS
11. Review and strengthen the representation of People of Colour and Black people in our marketing and product content
We have invested in diversifying our marketing materials and imagery portfolio to be more representative and reflective of the society and communities we serve. We have reviewed, and will continue to systematically audit our language, imagery, and storytelling to make it more inclusive. We are continually looking for ways to amplify the voices of People of Colour and Black People by celebrating mental health organisations such as Black Thrive, The Black, African and Asian Therapy Network, and Black Minds Matter. In addition we hold regular spotlight sessions with Black-led and People of Colour-led organisations.
12. Create an action plan for improving the diversity of our Instructor Member community 13. Support Black-led organisations to access fully subsidised MHFA England training
We will be creating an in-depth action plan to drive this commitment forward in 2022 when we have data from our member renewal process.
We have trained and upskilled 12 People of Colour and Black Instructor Members to enable them to deliver our Online Youth MHFA course. We are supporting them through their first two deliveries. We have delivered three fully funded Online Youth MHFA courses to individuals from Black-led organisations, training up a cohort of 48 People of Colour and Black people. We launched and promoted our guidance on ‘Supporting People of Colour and Black people in the workplace’ in collaboration with Business in the Community and Chartered Management Institute in September 2020. Since being published the guide has been downloaded 3,719 times from the MHFA England website. Content from the guide featured across national and trade media with coverage generating 49 million opportunities to see. 800 people logged onto two webinars we hosted to support the launch of this guidance. Videos of these webinars have also been viewed over 3,000 times.
14. Use the second phase of the My Whole Self campaign to promote guidance for employers on supporting the wellbeing of People of Colour and Black colleagues
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