Strategic Business Analysis
This textbook, Strategic Business Analysis, progresses from an introduction to the key topics and themes in different functional areas of management to a discussion of the nuances of strategic management. The authors draw from examples of familiar companies and personalities to illustrate different strategies used by today’s firms and how they go about implementing those strategies. Students will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses, and thus be able to understand how organizations operate at the strategic level to be successful.
ABOUT THE AUTHORS
EUNICE MARETH Q. AREOLA, PHD, HSG
Dr. Areola was named UN Pioneer Professor of Sustainability, Diplomate in Business Education by the Philippine Academy of Professionals in Business Education (PAPBE), Outstanding Educator in Management by the Philippine Council of Deans and Educators in Business (PCDEB) and by the Commission on Higher Education (CHED), Luis I. Ablaza, Jr. Distinguished Professorial Chair in Entrepreneurship by the San Beda College Alumni Foundation (SBCAF), Outstanding Entrepreneurship Educator by the Entrepreneurship Educators Association of the Philippines (ENEDA), and Outstanding Alumni Awardee of the Pamantasan ng Lungsod ng Maynila (PLM). She is an international speaker, an innovation coach, a sustainability mentor, a consultancy entrepreneur, and an intrepid traveler. She earned her Doctor of Philosophy in Management from the University of St. Gallen in Switzerland. Her academic experience, which spans 30 years, includes being a department chair, an undergraduate and graduate school dean, and a vice president for academic affairs. She was recently appointed as a Distinguished Professor for International Affairs by the Seoul National University of Science and Technology, South Korea. Currently, she is the Director for Academic Affairs of UST Angelicum College.
RAMONCITO P. JAVIER, DBA
He is a businessman by profession and an educator by passion. He founded two companies that provide outsourcing services for payroll, finance and accounting, tax advisory, and business compliance. Dr. Javier also co-founded a distribution company for nanotechnology-based agricultural products during the 2020 pandemic. He is a part-time graduate school faculty member at Trinity University of Asia Graduate School and Colegio de San Juan de Letran. His areas of expertise are strategic management, strategic marketing, and human resource management. Dr. Javier obtained his graduate degrees from the Asia Pacific College, the Ateneo Graduate School of Business, and Colegio de San Juan de Letran.
FERNANDO V. TRINIDAD, DBA
He is the Dean of the College of Hospitality and Tourism Management at Trinity University of Asia. He is a member of the Commission on Higher Education-Regional Quality Assessment Team (CHED RQUAT) for BS Hospitality and Tourism Management and BS Entrepreneurship and of the Hospitality and Tourism Council of Deans of CHED-NCR. He finished his Bachelor of Science in Tourism Management at the University of the Philippines (UP)-Asian Institute of Tourism and completed various graduate degrees at the Asian Institute of Management, Boston University, the Graduate School of Colegio de San Juan de Letran, and Harvard University. He is a constant traveler, a gastronome, and an entrepreneur.
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