Spending your marketing dollars with DallasHR makes perfect sense. Strengthen your brand with twelve-month strategic opportunities and stay in front of members all year long or pick individual sponsorships you can own yourself or share with another company.
DallasHR 2022 Sales and Advertising Guide 1
Meet Our Chapter . . . . . . . . . . . . 3 Meet Our Members . . . . . . . . . . . . 4 Meet Our Sponsors . . . . . . . . . . . . 5 Strategic Sponsorships . . . . . . . . . . 6 Digital Advertising . . . . . . . . . . . . 8 Print Marketing . . . . . . . . . . . . . . 11 In-Person Education Events . . . . . . . . 12 Education Event Add-Ons . . . . . . . . . 14 Specialized Education . . . . . . . . . . 15 Networking Events . . . . . . . . . . . . 16 Connecting with Executives . . . . . . . . 18 HRSouthwest Conference . . . . . . . . . 19 Specifications . . . . . . . . . . . . . . 20 Contact Us . . . . . . . . . . . . . . . . 21 CONTENTS
REACH THE BEST HR PROFESSIONALS IN TEXAS DallasHR, is the 3rd largest SHRM Affiliate Chapter in the nation! With an audience of more than 2,000 engaged chapter members and an overall reach of more than 8,000 other HR professionals, your sales pipeline is guaranteed to grow.
The HR marketplace is crowded. Partnering with DallasHR makes it easy and affordable to connect your company’s products and services with decision makers from compa- nies with less than 100 to more than 5,000 employees. Simplify your marketing efforts whether you choose print or digital advertising, in-person education, executive centric offerings and more all guaranteed to get you in front of the best HR professionals in Texas!
2 DallasHR 2022 Sales and Advertising Guide
MEET OUR CHAPTER
The DallasHR Chapter provides convenient access to innovative education, important business exchanges and popular networking opportunities for HR profes- sionals living and working in Dallas and Collin Counties.
MULTI-GENERATIONAL & DIVERSE
23% 46% 29% 2%
Generation Z
Baby Boomers
Millennial
Generation X
CHAPTER POPULATION
Make lasting connections with our multi-generational communi- ty using our varied marketing opportunities to connect on their terms. Our marketing plans bolster your brand loyalty.
1,835
2021
2,165
2020
2,287
2019
COMPANY SIZE by number of employees
38% 22% 100-499 1,000- 4,999
14% 500- 999
18% 1-99
8%
5,000+
Brand awareness and exposure are vital to your marketing success. With 2,000+ active members and marketing exposure to more than 8,000 local HR professionals. Our community is your target market.
DallasHR 2022 Sales and Advertising Guide 3
MEET OUR MEMBERS
DallasHR members represent more than 1,300 employers in Dallas and Collin Counties. Here are just a few…
SOCIAL MEDIA
EXPERIENCE LEVEL
Entry-Level Less than 3 Years 20 %
LINKEDIN CONNECTIONS 12,000+
53 % Seasoned
27 % Mid-Career
4,600 TWITTER FOLLOWERS
FACEBOOK FANS 3,200
1,400+ INSTAGRAM FOLLOWERS
Supervisory 53 %
POSITION IN COMPANY
4 %
Specialist
11 %
28 %
Generalist
Leadership
4 %
Other
4 DallasHR 2022 Sales and Advertising Guide
MEET OUR SPONSORS
SPONSORS
Spending your marketing dollars with DallasHR makes perfect sense. Strengthen your brand with twelve-month strategic opportunities and stay in front of members all year long or pick individual sponsorships you can own yourself or share with another company. Check out the opportunities starting as low as $750 guaranteed to make a splash.
Imagine having access to your future customer base. These sponsors and advertisers have turned imagination into reality partnering with DallasHR. YOUR LOGO SHOULD BE HERE.
DallasHR 2022 Sales and Advertising Guide 5
STRATEGIC SPONSORSHIPS
Take a strategic approach with your marketing dollars. Whether you have a single goal like a new product roll out, or plans to launch a yearlong campaign, our customizable 12-month plans will have a big impact on your bottom line. Choose the level to best suit your plans.
2021 STRATEGIC PARTNERS:
$12,000
PARTNER
$5,000
SUPPORTER
Partner level sponsors receive maximum exposure and customization by selecting from six different touch points. This high visibility sponsorship pro- vides great brand exposure and offers an excellent way to engage with our members throughout the year.
Supporter level sponsors receive significant ex- posure and customization by selecting from six different touch points. Customize your coverage and start building brand recognition with our loyal members.
$3,500
CONTRIBUTOR
$7,000
INVESTOR
Investor level sponsors receive substantial exposure and customization by selecting from six different touch points. Maximize your brand with your cus- tom plan and start connecting with our members.
Contributor level sponsors receive considerable ex- posure and customization by selecting from six dif- ferent touch points. Excellent for a lead generating campaign or similar, your message is sure to attract the attention of our members.
6 DallasHR 2022 Sales and Advertising Guide
Customizable 12-Month Marketing Plans
CONTRIBUTOR PICK TWO (2) $3,500 INVESTMENT
INVESTOR PICK FOUR (4) $7,000 INVESTMENT
SUPPORTER PICK THREE (3) $5,000 INVESTMENT
PARTNER PICK SIX (6) $12,000 INVESTMENT
Logos and web link on footer of monthly e-newsletter, The Bulletin , which is delivered to more than 8,600 HR professionals
a a a a a a a a a a a a a a a a a a a a
Logo and web link on dallashr.org home page under “Strategic Sponsor” section
Logo on walk-in slides at all Education Events as “Strategic Sponsor”
Logo recognition on DallasHR training room wall
Welcome message on all DallasHR social media channels when contract begins
Pick Your Touch Points
Pick 6
Pick 4
Pick 3
Pick 2
Two-year run of one Blog
Digital advertisement in 6 editions of The Bulletin
One-time HTML email blast to members
One Round Table Sponsorship for 12 months
One-time use of member mailing list labels
One Education Event: one to three hour event
6-month dallashr.org run-of-site digital advertisement
One Networking Event or one marketing table at any two Education Events
DallasHR 2022 Sales and Advertising Guide 7
DIGITAL ADVERTISING
To stay competitive, it is essential to take your marketing strategy online. Dallashr.org is the “go-to” site for our members and local HR professionals to find resources and access tools to advance their careers. In 2020, more than 53,000 visitors viewed more than 331,000 pages and stayed on those pages for an average of 2.5 minutes. Nearly 51,000 were new users of the site.*
Website Sponsor $5,000 Recognized as a Supporting Level Strategic Partner**, this exclusive 12-month opportunity includes your large digital advertisement prominently displayed on the dallashr.org landing page . With unlimited opportunities to refresh your ad throughout the year, dallashr.org becomes another sales arm to bolster your pipeline. Your sponsorship includes: • Ad with with link to your website or custom landing page • In-Bound tracking reports • Logo and link on dallashr.org website and The Bulletin footers Marketing continues with a social media welcome, event and networking sponsor recognition slides and DallasHR training room wall frame.
Currently SOLD to Frontline Source Group (Available 6/30/2022)
*Source Google Analytics
**Exclusive 12-month sponsorship Recognized as Supporting Level Strategic Partner * See page 8 for other Strategic Partnership opportunities.
8 DallasHR 2022 Sales and Advertising Guide
Guest Blogger $2,000
All blogs must be submitted and approved prior to payment being received. No more than one paid blog is allowed per month. Availability based on approval of final content and full payment received. Blog will feature “Sponsored Blog” digital badge. Use our curated copy or write your own content for the DallasHR Chapter Blog . Your blog runs for 12 months with additional archiving by topic for up to two years (provided the content remains relevant). Receive logo recognition when your blog is promoted in The Bulletin and via social media if applicable. Writers name and credentials with link to website included. Blogging provides a new way to connect your brand with existing and potential customers in a different, more conversational way. With two articles posted monthly, the blog provides exceptional search engine optimization with fresh relevant content to index.
Website Advertising
Today, businesses worldwide spend more than 2 billion on digital advertising each year. That number continues to increase due to the impressive return on investment (ROI) generated by digital ads.
3 MONTHS: $690 MEMBERS $765 NON-MEMBERS
6 MONTHS: $1,296 MEMBERS $1,440 NON-MEMBERS
12 MONTHS: $2,430 MEMBERS $2,700 NON-MEMBERS
Digital ad placement is run of site and pages may change month over month. Rates are for consecutive months only. Limited ads available each month.
DallasHR 2022 Sales and Advertising Guide 9
DIGITAL ADVERTISING Email Marketing
Drive sales and reach your target audience. Email advertising creates powerful opportunities to tell brand stories to a targeted audience in a personal way.
The Bulletin Advertisement The Bulletin , the chapter’s bi-monthly newsletter keeps our HR profession- als apprised of upcoming events and networking dates, shares stories to motivate and provide important in-
Eblast
$1,300 MEMBERS $1,500 NON-MEMBERS Choose the entire database or a target market for your cus- tom advertisement. Dedicated emails are designed by you in html format and distributed by DallasHR on your behalf. Share the latest product update or include a questionnaire to get more intelligence from our members, the choice is yours.
formation related to the HR profession. More than 6,800 professionals on average receive the newsletter with average open rates of 18% and higher for every edition.
3 MONTHS: $1,080 MEMBERS $1,200 NON-MEMBERS 6 MONTHS: $1,890 MEMBERS $2,100 NON-MEMBERS
12 MONTHS: $3,240 MEMBERS $3,600 NON-MEMBERS
Distribution dates are available throughout the year.
10 DallasHR 2022 Sales and Advertising Guide
PRINT MARKETING
$750 MEMBERS ONLY Training Room Advertisement
Mailing List Rental
$1,200 MEMBERS $1,300 NON-MEMBERS
The DallasHR training room located in our offices near the Galleria, hosts more than 100 education and networking events, and committee meetings annually attracting up to 60 people at each event. In addition, the training room is rented to DallasHR member companies to host their larger meetings and education events. Your logo is front and center to greet all visitors. This is a 12-month sponsorship with limited availability and is only available to DallasHR members.
Traditional mail is back in vogue. Send your memorable mailer directly to DallasHR members. Name, title, company name and mailing address are provided to your preferred mailing house or receive pre-printed mailing labels for one- time use.
DallasHR 2022 Sales and Advertising Guide 11
EDUCATION EVENTS
Connect your brand with topics that resonate most.
EVENTS DATES January 11 February 16 April 19 May 18 July 12 August 17 September 14
DallasHR provides accessible education, both online and in person for our 2,000+ members located throughout the metroplex. In person education event audiences range from 80 to more than 125 HR professionals and are conveniently offered in both Dallas and Collin Counties with additional locations coming soon.
IN PERSON EDUCATION EVENT SCHEDULE
November 8 December 7
8:30 - 9:00 AM
Registration & Networking
9:00 - 10:00 AM
AM Session 1
AM Sponsor
10:00 - 10:15 AM
Networking Break
10:15 - 11:15 AM
AM Session 2
Education sessions are available for sponsorship by time of day: Morning Sessions, Lunch with Keynote, and Afternoon Sessions.
11:15 - 11:45 AM
Networking Break/Registration for Luncheon
Exclusive Sponsor
Keynote Sponsor
11:45 AM - 1:00 PM
Luncheon Keynote: PM Session 3
1:00 - 1:15 PM
Networking Break
1:15 - 2:15 PM
PM Session
PM Sponsor
2:15 - 2:30 PM
Networking Break
2:30 - 3:30 PM
PM Session 2
Schedule and times subject to change
12 DallasHR 2022 Sales and Advertising Guide
Morning or Afternoon Education Sessions
$1,500 Morning and afternoon blocks include two, one hour long, education sessions and time to mingle with attendees during registration and one networking break in your time slot.
Your sponsorship includes: • Three minutes of podium time • Two complimentary Education Event registrations • Logo and link included on event web page
• Logo and link on all pre-event invitations, registered guest emails and post event survey • Distribute collateral on chairs (literature provided by sponsor and approved by DallasHR)
Purchase an exclusive sponsorship for $3,500
EXCLUSIVE OPPORTUNITY Lunch and Keynote Session
$2,500 The luncheon with Keynote is an exclusive sponsorship and includes pre luncheon networking break, plated meal, and Keynote speaker.
Your sponsorship includes: • Three minutes of podium time • Two complimentary Education Event registrations • Logo and link included on event web page
• Logo and link on all pre-event invitations, registered guest emails and post event survey • Distribute collateral on chairs (literature provided by sponsor and approved by DallasHR)
DallasHR 2022 Sales and Advertising Guide 13
EDUCATION EVENT ADD-ONS
Speaker Appreciation Gifts Our speakers are HR subject matter experts providing cutting edge educational content to event attendees. Your Company logo and link appear on the speaking opportu- nities web page, you logo appears as speaker appreciation gift sponsor on all education events held in 2021, company verbal recognition when gift is presented to speaker, opportunity to add a business card or piece of collateral to go in the speaker gift bag and first right of renewal when confirmed by Decem- ber 1 of contracted year. Speaker gifts are valued at no less than $30 each, will be chosen by DallasHR and approved by sponsor. Item includes your logo and the DallasHR logo.
Education Event Marketing Table $300 MEMBERS | $500 NON MEMBERS Promote a new product or bring awareness to an existing service to Education Event attendees. Purchase a marketing table and connect with attendees when they arrive and during networking breaks. Tables are in high traffic registration/networking area(s) throughout the duration of the event.
14 DallasHR 2022 Sales and Advertising Guide
SPECIALIZED EDUCATION
Round Table Meetings $2,100
HR professionals who work in specialized HR disciplines are interested in sharing ideas and learning with others who understand their areas of focus. Round Table Meetings bring these groups together six (6) times a year on a pre-set day.
Job-Link Meetings $900
Job-Link is a free resource for HR professionals at any level in their career and discipline, who are seeking full time HR employment or who are cur- rently in transition. Meetings feature a variety of topics to help with a job
Your sponsorship is exclusive for one year per Round Table Meeting topic.
Round Table Meeting Topics: • Benefits and Compensation -SOLD • Employee Engagement • Global HR
• HR Department of one -SOLD • Organizational Development • Talent Acquisition
search and provides network- ing opportunities, leads and support. More than 25 job seekers traditionally attend the events.
Your sponsorship includes: • Two complimentary seats to each sponsored meeting • Lunch provided on your behalf • Two minutes podium time • Logo on signage in training room • Logo and link on event attendee emails. • Logo and link on sponsored Round Table web page • Social media sponsor recognition • Sponsor recognition in at least one issue of The Bulletin
Your sponsorship includes:
• Three consecutive event dates • Two seats for each sponsored meeting
• Coffee and pastries provided on your behalf • Logo and link on Job-Link meeting page • Social media sponsor recognition • Logo and link on all pre-event invitations, and registered guest emails • Sponsor recognition in at least one issue of The Bulletin A company is allowed one three-month consecutive sponsorship per calendar year.
Meeting Dates: Visit dallashr.org/roundtables for all dates
DallasHR 2022 Sales and Advertising Guide 15
NETWORKING EVENTS
NETWORKING DATES January 20 February 10 March 24 April 14 May 26 - SOLD July 21 August 4 August 25 September 22 November 10 November 17 December 1
Networking Events (Exclusive Sponsorship) $2,000 or in-kind trade
Held at popular restaurants and venues throughout Dallas and Collin Counties, Networking Events are a fun and casual way to strengthen business connections with area HR professionals. Attendance ranges from 75 to 100 guests depending on the attraction of the venue. Your sponsorship includes: • Marketing table near registration • Logo on welcome signage • Logo and link on sponsored event webpage • Logo and link on all pre-event invitations, and registered guest emails • Social media sponsor recognition • Sponsor recognition in at least one issue of The Bulletin • Distribute collateral or fun give-away (literature provided by sponsor and approved by DallasHR) Perfect to Showcase Your Venue HR professionals host meetings and team building events for their companies. Provide the location, and your favorite F&B and get in front of decision makers who may book an event after they see you in action. Additional benefit to venue could include a guest tour of facility.
16 DallasHR 2022 Sales and Advertising Guide
VIRTUAL NETWORKING EVENTS
Virtual HR Coffee Talk Exclusive Sponsorship includes three (3) consecutive Coffee Talk events. $900 HR Coffee talk was launched in 2020 as a way for HR professionals to have a meaningful con- versation or get feedback from other HR practitioners about issues impacting them today. This popular event is only open to HR practitioners and hosts more than 25 attendees each event. Your sponsorship includes: • Select topic of discussion for one talk • One company representative per discussion room • Logo and marketing message in “lobby” • Verbal recognition by facilitator • Logo and link on sponsored event web page • Social media sponsor recognition • Sponsor recognition in at least one issue of The Bulletin • Logo and link on all pre event invitations, registered guest emails and post event follow up
MEETING DATES January 19 -SOLD February 15 -SOLD March 23 -SOLD
April 12 -SOLD May 25 -SOLD June 14 -SOLD August 24 September 20 Novemer 22
DallasHR Management Association, Inc., is recognized by SHRM to offer professional development credits by HRCI as a provider of recertification credit hours.
DallasHR 2022 Sales and Advertising Guide 17
CONNECTING WITH EXECUTIVES
A few company participants:
DallasHR provides several opportunities to connect with area HR Executives. Education and net- working opportunities are designed to bring leaders driving progress in the field of HR together to discuss specific challenges at an exclusive invitation only education or networking event. If you are interested in getting in front of the C-Suite, this is an excellent sponsorship opportunity.
Executive Networking Series $2,500 The Executive Networking Series brings HR VPs and above togeth- er for networking and collaboration in a casual environment. This invitation-only event is scheduled outside or work hours to accom- modate busy schedules. Your sponsorship includes: • Two complimentary event registrations for each event • Logo on signage • Verbal recognition by facilitator • First right of renewal when confirmed by December 1 of sponsored year • Logo and link included on event web page • Logo and link on all pre-event invitations, registered guest emails and post event follow up.
Executive Breakfast Series $4,000 HR VPs and above meet quarterly for education, to share challenges and best practices with their peers. This invitation-only event is scheduled outside or work hours to accommodate busy schedules. Your sponsorship includes: • Two complimentary event registrations per event • Logo on signage • Verbal recognition by facilitator • First right of renewal when confirmed by December 1 • Logo and link included on event web page • Logo and link on all pre-event invitations, registered guest emails and post event follow up.
Networking Dates: February 22 June 21 November 8
Networking Dates: April 21 September 14
18 DallasHR 2022 Sales and Advertising Guide
CONFERENCE
The HRSouthwest Conference, powered by DallasHR is recognized as the official State of Texas SHRM Conference, and is one of the largest educational and networking events for HR professionals in the nation! Held every October in Fort Worth, Texas, the conference hosts HR professionals who learn from subject matter experts and connect with HR product and service providers in The Marketplace. The 2.5 day event provides opportunities to connect with HR professionals from across the United States with a concentration from Texas. Sponsoring is an excellent way to bolster your brand and packages start as low as $5K. The HRSouthwest Conference is held October 16 – 19 in Fort Worth, Texas. Visit hrsouthwest.com for more information.
18 %
Senior Level Entry Level 48 %
Mid Career Level 34 %
77%
of 2021 Conference participants review, recommend or make final buying decisions for their companies.
EXPERIENCE LEVEL OF CONFERENCE PARTICIPANTS
DallasHR 2022 Sales and Advertising Guide 19
SPECIFICATIONS
All logos should be sent in the following formats: High resolution JPG and PNG full color and transparent. Send all materials to Tim Gunn, Director of Membership at tim@dallashr.org
MEDIUM
SPECIFICATIONS
FORMAT
Provide a Subject Line Basic HTML document structure Maximum width is 650 pixels Link tracking is automatic except mailto: links Image URLs require a full path, including “http://” and domain name Final email must be approved by DallasHR.
72 dpi/GIF, JPG, third party tags. File size: 50k max .zip files not accepted
Email Marketing
Website Advertisement Website Sponsor Only
300 w x 300 h (pixels) Animation is not allowed
72 dpi/GIF, JPG, third party tags
Website Advertisement Run of Site
210 w x 195 h (pixels). Animation is not allowed
72 dpi/GIF, JPG, third party tags
150 w x 250 h (pixels) Animation is allowed
The Bulletin Advertisement
72 dpi/GIF, JPG, third party tags
Lateral view on high gloss paper. Logo in JPG, PNG & transparent background
8” x 10 3/4” Full color logo preferred
Training Room Wall Ad
DallasHR will own your content and it must not be posted or used on other blogs. Sales content is not allowed nor are link outs to suspicious websites.
No less than 1,000 words or more than 2,000. Ask for Blog posting documentation.
Blogs Guest Authors
20 DallasHR 2022 Sales and Advertising Guide
DallasHR is the local choice for HR professionals in the Dallas Metroplex. The Chapter provides innovative education, important business exchanges and networking opportunities designed to advance the value of HR. DallasHR is the 3rd largest SHRM Affiliate Chapter in the nation and proudly powers The HRSouthwest Conference; one of the largest human resources events in the country.
CONTACT US
Timothy A. Gunn Director of Membership DallasHR 5001 LBJ Freeway, Suite 800 Dallas, TX 75244
Brad Shanklin Executive Director DallasHR • HRSouthwest Conference 5001 LBJ Freeway, Suite 800 Dallas, TX 75244
469.283.6963 tim@dallashr.org
469.283.6963 brad@dallashr.org
DallasHR has the right to deny or cancel a contract which would have a negative impact on the annual goals or services provided by chapter. All organizations should fully disclose their business intent concerning the opportunities within this guide.
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