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FEBRUARY RELEASE

WHAT KIND OF INCENTIVE COMPENSATION PLAN SHOULD YOU PROVIDE? Incentive compensation is an important aspect of attracting and keeping the right candidates for employment. What are peer companies doing? What specialties are seeing success with incentive plans? What incentives should your firm implement and how? The 2016 Incentive Compensation Survey provides important data that firms can use to: ❚ ❚ Improve the programs you already have in place ❚ ❚ Start up new plans from scratch ❚ ❚ Decide who should receive which types of bonuses, how often, and at what amounts ❚ ❚ Find out how firm leaders rate different plans

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you make informed decisions related to incentive compensation plans. Broken down by 11 types of incentive compensation plans, this report will help your firm understand what kind of financial investment it should make to be competitive in today’s hiring market. You won’t find this kind of data anywhere else!

POWERS BROWN, from page 9

the Year bestowed by Business Facilities magazine. Accord- ing to Tilt-Up Today , an industry advocate that covers the construction industry, the Daikin plant is the largest tilt wall building in the world. Powers Brown has been an award winner and a newsmak- er for years, and among its more notable projects are the Roy Kelly Multimodal Terminal in Bryan, Texas, which in- cludes parking, office, and retail, and the Annapolis Junc- tion Building 6 in Annapolis, Maryland, which meets cer- tain Department of Defense security requirements. Joe Powers, a co-founder and principal at Powers Brown, says the key to the firm’s ability to engage in a new line of business was based on the reputation it gained designing tilt wall construction for research labs, offices, and retail buildings. “We stick with what we know how to do,” Powers says. “If you do that, you get repeat business and new business.” By the time developers started asking the firm about high- rise condos in one of the Sun Belt’s most dynamic real es- tate markets, Powers Brown had 15 years of contacts, expe- rience, and results – enough to vault the firm’s name to the top of the list. “It was just connections we had in the industry,” Brown says. “We already had a reputation for quality.” With the advent of a new business segment, and a glossy one at that, the firm is still intent on staying with what it does best – cost efficient, time efficient tilt wall. With a focus on its core business unchanged, it is the new line of work, and the new markets, that are being built piece by piece. “We have to temper growth and put it into our business model,” Brown says. “We don’t want to do too much.”

The assessments proved invaluable, and as a result, Pow- ers Brown is now in various stages of development on four high-rise projects: The Marlowe in downtown, Arábella in posh River Oaks, Ivy Lofts in the emergent EaDo neighbor- hood, all in Houston, and an unnamed condo-hotel on the River Walk in San Antonio. The business model for Powers Brown is entrepreneurial. The firm recently branched out from Houston into Den- ver and the District of Columbia. An Atlanta office is in the works. The firm’s goal is to have as many as 10 locations in the United States within a decade. Part of the growth strat- egy is to hedge against the volatility of the Houston market, which is presently in the grips of a slump in oil prices. The firm also works in Egypt and throughout the St. John corri- dor in the province of New Brunswick, Canada. “We stick with what we know how to do. If you do that, you get repeat business and new business.” “Entrepreneurism is a big piece of our business plan,” Brown says. But Powers Brown could probably have stayed put and worked within its well-crafted comfort zone – tilt wall con- struction in which a building’s walls are cast in concrete, on- site, and tilted into place. After all, the firm designed the $417-million campus and tilt wall facility for Japan-based Daikin Industries Ltd., an HVAC manufacturer based in Osaka. The northwest Hous- ton plant, which will employ as many as 6,000 workers, won the gold award for the 2015 Economic Development Deal of

THE ZWEIG LETTER February 15, 2016, ISSUE 1139

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