Video Content Marketing (CONT’D FROM PAGE 18)
We all spend enough time in front of a camera. When you show up on camera with a better-than-expected pres- ence, you surprise people. Surprise is one ingredient in being unforgettable. When you are not present, people check out. When you are present, people respond. Pres- ence is what you say before you say a word. Your pres- ence should communicate confidence, power, and credi- bility. This will surprise some people. When combined with confidence, you’ll be more persuasive. Conclusion : Video content is a critical component to your digital content marketing strategy. All video—whether meetings, podcasts, e-learning, or social media—deserve careful review and attention. Video is a powerful and com- pelling medium. These five rules provide the framework you need to begin to evaluate what you’ve already pro- duced and what you plan to produce. Say to yourself, “Vid- eo is how we do business now.” Go and do it!
deeper, more meaningful conversation. The right story you want to tell elevates the customer as hero. It captures your positioning and differentiation. How you will tell your sto- ry—written, audible, or visual—will be determined by the platform you choose and the audience you want to reach. Tiktok is both a genre of video and a distribution plat- form. The audience consumes video through a sponta- neous scroll. How you tell your story on TikTok may not work on LinkedIn. Additionally, your video meetings, podcasts, and lives- tream productions express the story of your brand. The way you show up on video tells a story. But is it the right story? Your video meetings and podcast presence need to set the tone and timbre of future engagements. 5. Surprise: Better video is an act of kindness. Do ev- erything you can to be more present across the lens.
Patrick McGowan, MBA, consults, trains, and coaches business executives and teams to have more power, presence, and credi- bility on-camera in a video-first market. He
DESIGNS THAT INCREASE PRODUCTION
Patrick McGowan
pulls together three-decades in marketing, innovation, and leadership. McGowan started Punchn to address the challenges and inse- curities we all face when on camera. He is the author of “Across the Lens: How Your Zoom Presence Will Make or Break Your Success.” Visit www.punchn.io. Bay Cities Joins P+PB ‘Box To Nature’ Campaign Pico Rivera, California based Bay Cities has announced its new “Box to Nature” mark on corrugate, in conjunction with The Paper and Packaging Board, to be offered as an optional add-on and printed in-house. Developed by P+PB in collaboration with participating paper and corrugated manufac- turing companies and industry partners, Box to Nature is an initiative where box manufac- turers work with e-commerce brands to print a graphic on their boxes that encourages con- sumers to recycle. Bay Cities will be covering the cost of get- ting this mark printed on shippers, further en- couraging clients to take another step in their sustainability goals by educating consumers about how to properly recycle corrugate. “Only 40 percent of the corrugated boxes
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February 27, 2023
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