Bay Cities Joins (CONT’D FROM PAGE 20)
First issued in 1992 and most recently revised in 2012, the Green Guides, outline general principles applicable to all environmental marketing claims and provide specific guidance regarding many common environmental benefit claims. For each claim covered, the Green Guides explain how reasonable consumers likely interpret it, describe the basic elements necessary to substantiate it, and present illustrative examples on how to qualify claims to avoid de- ception. The FTC decennial review comes at a time when con- sumers have a better understanding of terms and at the same time are becoming more skeptical about environ- mental claims. The Fibre Box Association believes that the timing of this important research and the FTC’s review means the corrugated industry needs to be thoughtful about how we use these words to ensure box users and consumers alike understand our sustainability story, including proof points that demonstrate renewability in our raw materials, recyclability of corrugated products, and the reuse of box fibers as recycled content in a circular manufacturing pro- cess. The American Forest & Paper Association plans to sub- mit comments on behalf of the paper and packaging in- dustry to the FTC’s request. Individual companies can also submit comments. The deadline to submit comments is April 24, 2023. For more information, visit ftc.gov .
shipped to our homes are getting recycled,” says Bay Cit- ies CEO Greg Tucker. “This is essentially hampering our ability to produce new boxes from old boxes because we are not prioritizing breaking down these boxes and putting them in a recycling bin to further our sustainability desires.” The implementation of the Box to Nature mark is part of a larger overall sustainability strategy to continue the circular economy and increase the number of corru- gate boxes being recycled. The goal is to increase the estimated 40 percent residential box recycling rate and recapture more fiber to make new paper-based prod- ucts. Brands also get a positive lift in perception among consumers due to the association with their choice to use sustainable, recyclable paper-based packaging. FBA: FTC ‘Green Guides’ Need Input From Corrugated Industry When it comes to sustainability, it seems everyone may not have the same understanding of important terms that impact the corrugated industry. According to the Fibre Box Association (FBA), the Federal Trade Commission (FTC) recently extended the public comment period for revi- sions to its Guides for the Use of Environmental Marketing Claims, more commonly known as “Green Guides.”
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February 27, 2023
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