BehavioralRx ® : The Science Behind Behavior Change at Scale A brain-based framework that activates motivation, builds confidence, and reinforces habits in real-life environments BehavioralRx (Bx) is the science-based engine behind the GoMo Health engagement model and a key differentiator in driving behavior change at scale. It is grounded in cognitive and behavioral science and focuses on how people think, feel, and act. The model centers on core principles such as self-efficacy, belief, and cognitive load. These factors determine how individuals process information and whether they act on it.
24 | THE MISSING LAYER IN HEALTHCARE
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