SELLING YOUR HOME
Presented by:
Missy Holladay REAL ESTATE AGENT
ABOUT ME It's an honor to play a role in one of life's major decisions — buying a home. My aim is to not just meet but exceed expectations for my clients. My negotiation style is friendly yet firm, backed by solid knowledge and facts. I utilize cutting-edge technologies, market insights, and effective business strategies to ensure exceptional outcomes. What sets me apart is my dedication to listening and tailoring solutions to each client's needs. When representing sellers, I actively market their homes rather than just listing them, employing proven strategies to secure swift and lucrative sales. As a proud resident of the Knoxville TN, I'm passionate about sharing my local expertise with clients and friends alike. This means not only personalized service but also access to the vast network and resources of Keller Williams Realty, and over 100,000 agents nationwide. With me, you'll always have hands-on support, and I'm just a call away for all my clients.
Missy Holladay REAL ESTATE AGENT
www.propertiesforsaleknoxville.com
(865) 258-8686
missy@missyholladay.com
TheHolladayGroup
PAGE TWO | SELLING YOUR HOME
THE SELLER ROADMAP This is a brief summary of the timeline for selling your home. Remember, as your Real Estate Agent, I will be there to be sure you feel confident during each step of this process.
1
2
3
Interview Find the right Real Estate Agent for you
Pricing Review comparable homes and establish a price for your home
Staging Prepare your home to make it’s debut on the market
6
5
4
Marketing
MLS
Photographs
We will use a strategic marketing plan to ensure maximum exposure
Your home will go live on the MLS and will be viewable to potential buyers
We will have your home professionally photographed for the MLS
7
8
9
Offer
Under Contract
Negotiations
We will review all offers and help you understand all the terms of the contract
After accepting an offer, your home will officially be under contract
We will negotiate any repair requests made by the buyer
10
Closing Hooray! Time to hand over your keys and celebrate selling your home
PAGE THREE | SELLING YOUR HOME
ABOUT YOUR HOME
01 What drew you to this home when you bought it?
02 What is your favorite feature of your home?
03 What do you like most about your neighborhood?
04 What are some nearby attractions and amenities?
05 What don’t you like about your home?
PAGE FOUR | SELLING YOUR HOME
ABOUT YOUR HOME As your Real Estate Agent, My number one goal is to help you achieve your own. I make it to my priority to understand your situation when it comes to selling your home so we can accomplish your goals.
01 YOUR WHY Why are you moving? How soon do you need to move?
02 YOUR PLAN What will you do if your home doesn’t sell in the expected timeframe?
03 OBSTACLES Do you anticipate any major challenges with selling your home?
PAGE FIVE | SELLING YOUR HOME
PRICING We will work together to establish a fair market value for your home and make sure that you feel confident in the price that we set to list your home at. Our goal is to attract the greatest amount of buyers as soon as your home hits the market.
PRICING
Our goal is to price your home correctly the first time.
HOME VALUE
We will discuss what factors determine the price of your home.
FACTORS
What factors do NOT determine the price of your home?
PAGE SIX | SELLING YOUR HOME
RECENT SALES
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02
03
Escape to your own private 6.7-acre haven! This charming all-brick rancher boasts breathtaking panoramic views & gleaming hardwood floors. Relax in the main floor's spacious living area with a primary suite & en suite bath. The modern kitchen features a stunning island & quartz countertops, perfect for entertaining. The finished basement offers a cozy fireplace, additional bedrooms, & a bathroom. Step outside to your own oasis with a pool & patio, perfect for summer fun. Explore nearby Watts Bar Lake for boating & relaxation.
This Craftsman-style home in Choto boasts an open floor plan and gourmet kitchen with granite countertops. The Living Room features vaulted ceilings and a fireplace, leading to a covered porch. The Primary Suite offers luxury with vaulted ceilings and a lavish bathroom. Additional bedrooms, a laundry area, and a Guest Suite are included. Outside, enjoy professional landscaping and privacy with a wooded backdrop. Upgrades abound, including extra windows and a screened-in porch.
Escape to your own private 7-acre haven in Dandridge, TN. This beautiful 3BR/2BA ranch home offers tranquility & stunning mountain views. Relax in the spacious 2,194 sq ft interior featuring an open floor plan, modern kitchen with stainless steel appliances & granite countertops, inviting living area, & luxurious primary suite. The sprawling yard provides endless possibilities for gardening, while the back deck offers scenic views. Two new sheds ensure ample storage. Conveniently located near shopping, dining, & outdoor activities like Douglas Lake & Great Smoky Mountains National Park.
1630 Sq Ft 5 Bedroom 4.5 Bathroom 4,274 Sq Ft SOLD PRICE $730,000
1987 Sq Ft 4 Bedroom 3 Bathroom 2530 Sq Ft SOLD PRICE $589,000
2,194 Sq Ft 3 Bedroom 2 Bathroom
SOLD PRICE $595,500
PRICING YOUR HOME Our goal will be to price your home correctly the first time. By pricing your home right from the very beginning, we will attract the biggest number of potential buyers that would be interested in your home.
PAGE SEVEN | SELLING YOUR HOME
MARKETING PLAN We will work together to establish a winning marketing plan for your home. I approach each listing with a fresh perspective, so we will be sure to customize our marketing plan specifically for your property
Create a professional listing flyer & in-home marketing book Create a professional listing
Informative & engaging MLS listing description listing description
Expose to my associates at bimonthly business meeting Expose to my associates at
Strategic & targeted post card campaign Strategic & targeted
Hold Open House 1 - 2 weeks after placing property on the market Hold Open House 1-2 weeks after placing property on the
Promote at a Realtor Open House Luncheon
Use high resolution, professional quality photography Use high resolution, professional quality
Target one-to-one social media advertising Target one-to-one social
Door-knock the neighborhood & pass out listing flyer & pass out listing flyer
PAGE EIGHT | SELLING YOUR HOME
IMPORTANT INFO
Preferred day for photographs:
Open house best day / time:
Is a showing appointment required/ if yes, preferred notice?
Do buyers need to take their shoes off?
Will pets be in the house during showings?
Do you have a security system that will be on during showings?
PAGE NINE | SELLING YOUR HOME
PHOTO PREP CHECKLIST
Clean the entire house
Create a list for the photographer of areas of your home your want them to capture (and any areas you do not)
Turn on all lights, lamps and overheads. Be sure to replace any burned out bulbs
Shutters and blinds should all be set to matching angles
Clean all glass mirrors
Declutter all counter spaces in kitchen and bathrooms
Turn off all ceiling fans
Remove your furry friends from the areas being photographed
Store away pet supplies, food bowls, toys, etc.
Cut the lawn and make sure your patio furniture is arranged
Sweep the porch and exterior area
PAGE TEN | SELLING YOUR HOME
Missy Holladay REAL ESTATE AGENT
Thank you for choosing me to help you in the task of selling your home. I look forward to working with you to help you achieve all of your real estate goals.
YOUR LOCAL TN REALTOR
ADDITIONAL NOTES
PAGE ELEVEN | SELLING YOUR HOME
MY NOTES
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