BUSINESS EDU continued
Even if you don’t plan to attend in person, it’s a good idea to follow and like these events on your social channels. It’s a great way to connect with the global diving community, and you’ll likely find a lot of material that’s perfect for re- posting. Next, pencil in any notable local/regional annual events, such as county/state fairs or festivals. Your local Chamber of Commerce’s website is often a great resource for this information. Includ- ing this information helps in two ways: 1) it gives you time to start marketing your own events that tie in with estab- lished local celebrations, and 2) you can avoid planning your own events or trips on dates when your loyal customers might be unavailable. There’s no use going up against the county fair. A business coach friend of mine calls this the, “go with the flow/don’t swim upstream against the cur- rent” approach. A Slightly Wacky Celebration Plan: Once you’ve done local, it’s time to go global-and maybe a little crazy. There’s a long list of “World [fill in the blank] Day” events. The web- site, timeanddate.com lists an official “Day” for every day of the year. Of course, your dive center will want to hit up mainstream, ocean-themed events like World Earth Day (April 22) and World Ocean Day (June 8). But if you spend a little time searching unusual holidays, you’ll learn you’ve already missed celebrating Squirrel Appreciation Day (Jan. 21). But it’s not too late to plan for Food On a Stick Day (March 28). Mmm, corndogs. Lost Sock Memorial Day (May 9) would be a great time to promote dive socks and booties.
You and your staff can enjoy creating social media posts or in-store events that link your dive center with some light- hearted celebration days. My personal favorites include Ice Cream Day (July 20), Book Lovers Day (Aug 9), and Talk Like a Pirate Day (Sept. 19). Argh, matey. Practical Planning: Your employee work schedule will obviously be on a different planner, but go ahead and in-
clude legal/bank holidays and em- ployee vacation requests in your master planner and on your year- at-a-glance wall calendar. Next up: safety and general maintenance planning and sched- uling. Regular tasks like vacuuming floors and cleaning restrooms, along with occasional tasks like changing smoke detector batteries and getting your company vehicles
serviced, are less likely to be overlooked if they’re in ink on your master calendar and then get transferred to a weekly to-do list. This, my friends, is how you master the mundane. Once you get the hang of it, your calendars and planners will likely become your best friends. And you’ll probably find your productivity skyrockets, too. Hopefully, missed appoint- ments and buggered schedules become a thing of the past. I’d love to know your tips for planning and scheduling, es- pecially if you’re using any social media schedulers like Buffer or Hootsuite, which I’ll cover in a future issue. Please reach out via email (click or scan the QR code). And remember, to plan your work and work your plan is to pave your way to success.
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