UP YOUR GAME WITH ADVERTISING THAT HITS HOME
In 2024, the ERA ® brand unveiled a new, 360-degree national advertising campaign aligning the network under the tagline “Move Up”. Entailing a 60-second brand video, a 30-second broadcast commercial, and a healthy heap of social video assets; this latest messaging demonstrated itself to be the most effective yet, driving a 128% increase in web traffic on ERA.com 1 . And to platform such massively effective communications? We’re stepping up to the plate with a media buy that includes Major League Baseball (MLB), sponsorships with Minor League Baseball (MiLB) teams, and a dynamic social brand ambassador campaign. With commercials airing on games streamed via MLB.TV, local sponsorship of Minor League teams, and a dynamic social ambassador program leveraging pro-talent, the ERA brand is amplifying its powerful message with an equally powerful media strategy. This type of national attention carries serious benefits: lowering barriers to break into new markets, helping to win new leads, and warming once-cold prospects. ERA DAYS We are sponsoring Minor League Baseball teams across the country to host in-stadium events in select markets. Throughout spring and summer, these “ERA Days” promote the ERA ® brand with premium signage, video promotion, and on-field integrations. ON THE MOVE We’re “teaming up” with Boston Red Sox pitcher Walker Buehler to create and share a social media video series about the moves he’s made during his career in professional baseball and how ERA can support people in their own moves. LOCAL SPONSORSHIPS The ERA ® brand has built local activation guides to help affiliated agents extend this campaign in their own local market - whether it’s with a minor league team, a local college, a high school, or even a little league, the possibilities are endless.
MARKETING AND MEDIA
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1 Based on Google Analytics Report of YOY comparison of website sessions in 2023 v. 2024.
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