EARNED MEDIA
Outlet Social Marketing Inspiration
Updated January 2026
MENU HIGHLIGHTS • Signature Dish Spotlight • “Dish of the Week” or “Bartender’s Pick” • New Menu Launch • Chef’s Special • Farm-to-Table or Local Ingredient Feature • Vegan, Gluten-free, or Wellness-Friendly Options
BEHIND THE SCENES • Meet The Chef / Meet The Bartender • How It’s Made: Signature Cocktail or Entrée • Kitchen Prep Time-lapse or Plating Reel • Associate Tasting Moments • Morning Prep → Evening Service Transformation
CULTURE • Celebrating Culinary Team Milestones • Associate Appreciation in the Outlet • Training, Certifications, or Competitions • Employment Opportunities
SEASONAL • Seasonal Cocktails (Fall, Winter, Summer Sips) • Holiday-Themed Menu Or Drink Features • Big Game / Event Night Food & Drink Pairings • Weather-Driven Posts (Rainy-Day Comfort Food, Patio Season) • World Food Days (Taco Day, Coffee Day, Cocktail Day
SPECIAL OFFERS • Happy Hour Highlights • Prix Fixe or Tasting Menus • Stay + Dine Packages • Restaurant Week Menus • Limited-time Themed Nights (Wine Night, Trivia, Live Music)
USER GENERATED CONTENT
• Guest Food Photos (with permission) • “What Guests Are Ordering” • 5-star Review Graphic Featuring the Outlet • Re-share Tagged Guest Stories
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