Brooks Macdonald Annual Report and Accounts 2025

CEO’s statement continued

Our performance We reported FUMA of £19.2 billion

Our people As a wealth manager offering trusted financial advice, our people make the

Our Centralised Investment Proposition (“CIP”), a competitive differentiator for Brooks Macdonald, delivered another year of strong performance. Our BPS investment strategies have outperformed their relevant Asset Risk Consultants (“ARC”) peer group indices over one, three, five, and 10 years across all risk profiles. Our diversified positioning across regions, sectors, and styles ensures portfolios remain well-placed to capture opportunities and navigate the evolving macroeconomic landscape. Our company The sale of our international business focused Brooks Macdonald on the UK. The acquisition of three financial planning businesses scaled our financial advice business with new lines of business in mortgages, life insurance, benefits, sport, and charities. Our business is about building trusted relationships, and this means we are spending more time with our valued IFAs and direct financial planning clients across the country. We continue to invest in our operating platform to provide quality client service. In March, Brooks Macdonald moved from AIM to the Main Market of the LSE, broadening investor access.

I want to thank all Brooks Macdonald colleagues for their contributions to our results and in the execution of our strategy, and most importantly, our clients for their support. Change brings opportunities and I remain confident in our future to live our purpose to realise the ambitions and to secure the futures of our clients.

(2024: £16.4 billion), driven by acquisitions and positive market and investment performance. FUM was up 7.0% in the year, with investment performance of £0.7 billion more than offsetting the impact of net outflows. BPS outflows significantly improved in the second half along with strong inflows across our Platform MPS offering, especially in the final quarter, which delivered the best quarterly flow performance in two years with net outflows of £5 million. Our overall net outflows were at £396 million, with a notable improvement in the second half (H2 25: £134 million; H1 25: £262 million). Revenue increased by 4.6% to £111.6 million (2024: £106.7 million), supported by higher financial planning revenue from acquired businesses, partially offset by lower interest and fee income. The underlying costs excluding acquisitions were flat on the prior year, demonstrating the strict cost control. The underlying profit before tax reduced to £28.9 million (2024: £30.3 million) and the underlying profit margin was 25.9% (2024: 28.4%). Statutory profit before tax fell to £17.5 million (2024: £24.6 million), primarily due to the acquisitions related costs.

difference. We engage with our colleagues throughout the year through townhalls, small conversations and by visiting our offices. Our recent employee engagement survey has given valuable insight into views on career progression, learning and development and our culture. New appointments to our Executive Committee brought talent, expertise, diversity and experience. Together as a team we have moved at pace to bring our strategy to life. Looking ahead In conclusion, it has been a busy year as we have refocused the Group, added new capabilities and strengthened our leadership team with new hires. We are changing the way we work to deliver excellent customer service, to extend our client reach and, as we grow, secure efficiencies. There is more to be done, and I am confident we are creating the conditions for success. This coming year, we will continue to invest in growth, in technology and AI enablement to take our client service and efficiency to the next level. We will evolve our products so that they stand out in growth markets and continue to be relevant across all stages of our clients’ financial lifecycle.

Andrea Montague CEO 3 September 2025

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Brooks Macdonald Group plc Annual Report and Accounts 2025

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