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Financial Planning We have been offering financial planning for over three decades. Our capabilities have significantly expanded this year through the acquisition of three financial planning businesses. Over the year, we focused on the integration of the new and existing financial planning operations, ensuring consistency and quality of service for all clients. We took the decision to structure our financial planning business around independent advice. Today, all our financial planners are independent and the majority are also chartered advisers. This provides assurance to our clients that they are in expert hands, supported by a team that offer in-depth research, technical analysis and excellent client service. We work with our clients to provide the best financial advice, ensuring they are on track to achieve their financial and lifestyle goals and objectives. Our financial planning offering is delivered through Brooks Financial, which includes: • Brooks Mortgages: ‘whole of market’ advice, supporting clients throughout their mortgage process. • Brooks Sport: we work with sports professionals from early in their career through to retirement and beyond. Our client list includes some of the notable footballers and other sports professionals. They trust us to create long-term financial security for them and their families.
• Brooks Insurance: our insurance brokers work with a selected panel of specialist insurance companies who understand the requirements of our clients. We work to minimise the ʻhassle factorʼ for our clients, helping with all aspects of insurance protection. • Brooks Benefits: we principally work with London-based FCA regulated firms, providing pension advice and scheme administration, employee benefit support and financial education and guidance. • Brooks Life: our experienced team provide comprehensive life insurance advice for a wide range of life events and individual circumstances. • Brooks Adroit: our team of fully independent financial planners specialise in a wide range of financial services, such as financial planning for individuals, trustees and families, investment services
2016 average IM returns
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IMʼs Low IMʼs LowMed IMʼs Med IMʼs MedHigh IMʼs High BM Low Avg BM Low to Med Avg BM Med Avg BM Med to High Avg BM High Avg
8.0 6.0 4.0 2.0 0
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1 Year Volatility
2024 average IM returns
20.0 18.0 16.0 14.0 12.0 10.0
IMʼs Low IMʼs LowMed IMʼs Med IMʼs MedHigh IMʼs High BM Low Avg BM Low to Med Avg BM Med Avg BM Med to High Avg BM High Avg
and wealth management, and expert witness services for law firms and their clients. Brooks Charities: we help charities meet their requirements through our services including investments, workplace pensions, employee benefits and insured benefits. We work with some of the UKʼs leading charities and have a long-standing relationship with the National Council for Voluntary Organisations, who have awarded us the rank of ʻtrusted supplierʼ.
8.0 6.0 4.0 2.0 0
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1 Year Volatility
These charts show our ARC-compliant data submissions for all five risk profiles based on our individual investment managers for two specific periods in time. In 2016, the investment managers had greater tolerance in the application of the CIP in their clientʼs portfolios. This included their ability to allocate capital, in terms of asset allocation, and what they chose to populate a portfolio with, from a broad buy list. This period covers the Brexit period, so outcomes, when unconstrained, were broader in spread.
The 2024 comparison shows how the CIP has matured and evolved. with managersʼ outcomes now driven by a narrowing of permitted deviation around our central asset allocation and from a tighter (best ideas) focused buylist of permitted assets, along with greater collaboration.
Brooks Macdonald Group plc Annual Report and Accounts 2025
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