2. Broadening and deepening our client reach Our strategy continued
Case study
What we delivered in 2025: • Following the disposal of BMI, we have reshaped the Group to be a UK-focused wealth manager. • We have scaled our Financial Planning business through the acquisition of three financial planning businesses. These have been integrated with our legacy financial planning business under a new brand: Brooks Financial. • Our engagement with IFAs was reinvigorated through nationwide roadshows, meeting c.250 advisers in 30 locations across the UK. • We implemented a structured approach to IFA engagement, ensuring they have a better understanding of our products and services. • We improved brand awareness through a refreshed marketing and digital strategy, and provided regular updates via traditional and social media channels. • We opened a new office in Glasgow on 1 July, which significantly expands our client reach across Scotland. • We have launched Global MPS range, which includes both active and passive globally diversified portfolios, complementing our existing Core MPS offering. • We developed new Retirement Strategies, with three distinct solutions, delivering clarity, choice and confidence to advisers and clients.
2026 priorities: • We will continue to meet with IFAs, with nationwide roadshows over the year. • We will promote and scale our suite of Retirement Strategies across both BPS and MPS. • We will carry out strategic hires to accelerate revenue generation. • We will continue to build brand awareness, leveraging our strong marketing and distribution capabilities. • We will enhance our offer to high-net-worth clients. • We will continue to leverage our nationwide presence, further broadening our client reach.
Retirement Strategies The opportunity •
Among those aged 55–64, 45% report having DC pensions, compared to 39% with DB pensions 2 . This results in a growing need for retirement solutions that can meet more complex retirement planning. The number of retirees opting for income drawdown is expected to increase by 20% over the next five years.
Within the next 15 years, the UK population aged 65+ is projected to increase to nearly a quarter of the total population 1 . There is a sustained shift from defined benefit (“DB”) to defined contribution
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(“DC”) pensions, particularly with the introduction of auto-enrolment.
The Brooks Macdonald approach Our latest solutions are designed to bring clarity, choice and confidence to clients, offering three different solutions suitable for different client segments: • Bespoke: Offered to our BPS clients since 2018, this is a highly personalised solution for clients with more complex needs.
is often the primary challenge. Addressing sequencing helps clients to stay invested for the long term, and improves their ability to manage the longevity and inflation- related risks. Our innovative two-pot approach helps to mitigate these risks: The modelled strategy aims to provide income security by actively managing these risks. It uniquely combines two strategies within a single account – one focused on the first seven years in retirement when the timing of withdrawals tends to have a greater impact on long-term returns, and another focused on growth for the longer term beyond year seven. 1 ONS 2 PPI, Assessing the UK Retirement Income Market.
Tailored: A new solution tailored to deliver set income requirements for clients whose needs are less complex. Modelled: A new standardised solution with a range of options, which is available on third-party platforms.
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Financial plans for clients in drawdown must address three key risks: sequencing, longevity and inflation. Sequencing risk, the risk that the timing of withdrawals can negatively impact an investor’s overall return,
Short-term component (0-7 years)
Long-term component
£19.2bn
>1,000
Fixed Maturity Investments 1-7 Years
Growth Portfolio 7+ Years
Cash 0-1 Year
FUMA at 30 June 2025
number of IFA clients
20 Brooks Macdonald Group plc Annual Report and Accounts 2025 Brooks Macdonald Group plc 20
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