Key performance indicators How we performed
Financial KPIs FUMA
Net flows
Revenue
Underlying PBT
Underlying PBT margin
2 3
B 2 3
B
A B
A B
£19.2bn (2024: £16.4bn)
£(0.4)bn (2024: £(0.4)bn)
£111.6m (2024: £106.7m)
£28.9m (2024: £30.3m)
25.9% (2024: 28.4%)
Definition Total FUMA at the end of the year.
Definition Value of net fund flows, and expressed as a proportion of opening FUM.
Definition Fee and non-fee income generated during the year. Relevance The amount of fee and non- fee income generated by the Group is one of the key growth indicators. Progress in the year The 4.6% revenue growth reflects higher financial planning and transaction revenues, marginally offset by lower fee and interest income.
Definition Revenue less underlying costs before tax. It excludes items that management considers to be outside of the Groupʼs normal operations or one-off in nature. Relevance This measures the Group’s overall performance. Progress in the year Underlying PBT reduced 5%, which reflects the impacts of lower fee and interest income, and inflationary pressures on the expense base. We target ‘business as usual’ (“BAU”) cost growth in the medium term of <5%, which will support PBT growth over time.
Definition Underlying PBT as a percentage of revenue. Relevance It is a key efficiency measure, allowing comparison with prior periods or peers. Progress in the year A 2.5ppts reduction in margin reflects lower PBT in the year.
Relevance The value of FUMA has a direct impact on the Group’s revenue.
Relevance This indicates the level of underlying growth in the business.
Progress in the year FUMA increased by 17% to £19.2 billion, driven by
Progress in the year Overall net outflows of
acquisitions and positive market and investment performance, partially offset by net outflows.
£0.4 billion were broadly in line with the prior year, with sequential improvement in H2 2025, supported by strong net inflows across our Platform MPS offering. We target 5% annualised net inflows over the medium term.
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Brooks Macdonald Group plc Annual Report and Accounts 2025
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