Responsible business continued People and communities
We have seen many changes this financial year, including to our people and leadership, to create conditions for success. In February 2025, we sold our international business, confident that our colleagues will be well supported in a firm that shares our values and culture. Alongside this, we welcomed 171 colleagues through the acquisition of three financial planning businesses as we continue to execute our ‘Reignite Growth’ strategy.
Brooks Macdonald genuinely invests in its people, and attending the Management Excellence Programme was a clear testament to that commitment. The programme didn’t just enhance how I engage with others; it equipped me with practical, lasting tools that I use every day as a senior leader. The insights I gained continue to shape my leadership with greater clarity, confidence and impact.”
Empowering our people to thrive At Brooks Macdonald, our people are the driving force behind our success. Their passion, creativity, resilience and drive enable us to deliver outstanding service to our clients and help reignite growth. We are committed to creating an environment in which every individual is supported, inspired and empowered to reach their full potential. Our strategic people pillars 1. Strengthening leadership and management We are investing in the next generation of leaders, equipping them with the tools, mindset and confidence to lead with impact. 2. Driving a high-performance culture We foster a culture in which excellence is expected, celebrated and continuously pursued, fuelling both individual and business growth. 3. Enhancing skills and capabilities We are committed to lifelong learning. By developing critical skills and future-ready capabilities, we ensure our people stay ahead in a rapidly evolving world.
Shaping confident, capable leaders We believe that great leadership drives great outcomes. Our Management Excellence Programme is a structured development journey designed to build core leadership skills, broaden perspectives and empower leaders to inspire success across their teams and the wider organisation. This year, we have had 89 leaders participate in the programme. Delivered consistently across the business, the programme ensures that every new or transitioning leader receives the same high-quality experience, establishing a strong foundation and a clear benchmark for leadership excellence. Building high-performing teams We believe high-performing teams drive better business outcomes. Our Learning and Development team partners across the business to unlock team potential through tailored, high-impact interventions, including psychometric tools, team assessments and coaching. By investing in team effectiveness, we are fostering a culture of trust, accountability and collective success.
These developments have expanded our employee base and introduced new opportunities and responsibilities as we integrate the new teams into the wider Group. We remain deeply committed to fostering an inclusive environment by bringing people together through active engagement, cultural integration and meaningful initiatives that promote collaboration and sense of belonging. We remain committed to enhancing the employee value proposition, supporting our people and embedding a strong, inclusive culture across the organisation. Guided by our principles Our Guiding Principles are the foundation of our culture, shaping how we work, collaborate and deliver value to clients. We are building an environment in which employees feel heard, empowered and inspired to grow. By embracing ambition, driving accountability, supporting each other and adopting a learning mindset, we unlock new ideas and opportunities that drive continuous improvement and sustainable growth. Our values guide every stage of our talent journey, from recruitment and performance to development and succession, ensuring our people grow in alignment with who we are and what we stand for. See page 5 for more detail on our values.
Alex Winstanley Head of Procurement
36 Brooks Macdonald Group plc Annual Report and Accounts 2025 Brooks Macdonald Group plc 36
Made with FlippingBook - professional solution for displaying marketing and sales documents online