Responsible business continued People and communities
Case study
Our communities We are guided by our core principles to do the right thing and to care for our communities by making a positive impact. We actively encourage our employees to give back through charitable and voluntary activities. Volunteering days We want to support our people to do the right thing for the communities in which they live and work. This is why we offer a paid day to every employee, encouraging them to volunteer one day a year for a cause or charity of their choice. Charitable initiatives The Group supports communities through two separate initiatives. The first is through a dedicated charity fund enabling employees to request support for local charities not associated with BM. Our charitable giving included support for Macmillan Cancer Support, The Royal National Lifeboat Institution, Donation to Cure DHDDS and to our employees running the London marathon in aid of their charities of choice. This charity fund is enabled through the ʻGive As You Earnʼ programme from our employees who can donate a portion of their salary directly to this charitable fund on an ongoing basis. The second is through our employee Charity Committee whereby, every two years, employees select the charities they wish to support with our own fundraising activities. This year, we are sponsoring two charities – The Wave Project, which delivers surf therapy programmes to enhance the mental health and wellbeing of young people, and Great Ormond Street Hospital (“GOSH”), a world-renowned children’s hospital dedicated to providing exceptional care and pioneering treatments for seriously ill children.
Charity event: Pen y Fan Walk
This challenge underscored the incredible dedication and spirit of the participants. Despite the demanding terrain, everyone made it to the finish and the team’s collective efforts raised valuable contribution for our two chosen charities.
This year, a group of employees embarked on the Pen y Fan Challenge as part of our Group’s fundraising efforts. Forty- five employees participated to scale the highest peak in the Brecon Beacons, South Wales. Although only a 18km round trip, it meant scaling the four peaks of Corn Du (872m), Pen y Fan (886m), Cribyn (795m) and Fan y Big (717m), one after the other. The hard work going up was worth the views from the top, spurred on by knowing that every step taken was supporting those who would benefit from the Wave Project and GOSH.
“Thank you so much to you and the team! Your wonderful donations from the last year will make a real and significant difference to our work and the young people we support. As a small charity, sums like this really have an impact. We canʼt express enough how much we appreciate it!”
The Wave Project
“A huge THANK YOU for your recent gift. Your generosity has touched the team here at GOSH charity. This donation is the equivalent of funding our parent and family accommodation for 438 NIGHTS! Thanks to your continued support, we are able to support the patients, families and staff at the hospital. Together, we can give seriously ill children the best chance, and the best childhoods, possible.”
GOSH
40 Brooks Macdonald Group plc Annual Report and Accounts 2025 Brooks Macdonald Group plc 40
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