Case studies of Board decisions in the year continued
2 Acquisition of three financial planning businesses In line with our capital allocation framework and our updated strategy to Reignite Growth, the Board regularly reviews and evaluates opportunities to enhance product offerings and regional presence. To accelerate growth in financial planning, the Board approved the acquisition of three financial planning businesses: CST, Lucas Fettes and LIFT, all of which were completed in the 2025 financial year. The acquisitions support the Group’s commitment to delivering long-term value for stakeholders by broadening its national footprint, deepening its advisory expertise, and reinforcing its position as a leading UK-focused wealth manager. A key component of the LIFT acquisition is the integration of the LIFT Adviser Academy a well-regarded initiative focused on developing the next generation of financial planners. S.172(1) considerations • The acquisitions support the Group’s long-term strategy to grow its financial planning capabilities and national presence. • The Board considered the impact on both existing Brooks Macdonald employees and those joining from CST, Lucas Fettes and LIFT, including job security, cultural integration, and career development opportunities. • Continuity and enhancement of client relationships through a seamless integration process. • The Board considered how the acquisitions deliver long-term value for shareholders and was aligned with their interests.
Key stakeholder impact Clients
Employees The Board is committed to retaining key talent from the acquired businesses, recognising the value of their expertise, client relationships, and cultural alignment. The acquisition created new career pathways across the Group, offering new and existing employees broader opportunities for progression, cross-functional collaboration, and leadership development. The integration of the LIFT Adviser Academy also enhances the Group’s internal training infrastructure developing the next generation of financial planners. Shareholders The acquisitions are aligned with our strategic priorities and will deliver long-term value by expanding the Group’s financial planning capabilities and strengthening its position as a leading UK-focused wealth manager. Shareholders have been kept informed of the rationale, terms, and expected benefits of the acquisitions through formal announcements and direct engagements.
Clients benefit from a broader and more integrated suite of financial planning and investment management services. Retention of key personnel and leadership supports relationship continuity and client confidence. The Board has prioritised a seamless integration process to ensure continuity of service for CST, Lucas Fettes and LIFT clients.
Intermediaries The integration of LIFT’s experienced advisory team enhances the Group’s overall advisory capacity, enabling more robust collaboration with intermediaries across the UK. The Group is committed to maintaining and strengthening existing intermediary relationships, helping ensure continuity of service and communication. Regulators The Board recognises the importance of maintaining a transparent, constructive, and compliant relationship with regulatory bodies. The Board consulted external advisers and its Nominated Adviser regularly to ensure the acquisitions ware conducted in full compliance with all applicable regulatory requirements, and ongoing regulatory reporting and governance structures were reviewed and enhanced as necessary to reflect the enlarged Group. The regulator was kept informed regarding the planned acquisitions and the FCA’s consent was obtained for the change in control of the acquired businesses.
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Brooks Macdonald Group plc Annual Report and Accounts 2025
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