Brooks Macdonald Annual Report and Accounts 2025

Remuneration Committee report continued

Strategic objective Objective(s)

Performance assessment against objective

Performance in FY25

Strategy

Organic growth and execution of our strategic initiatives, value-accretive M&A and optimising the value from our outsourced relationships

• Full transformation and strategic repositioning of the Group as a UK focused wealth manager, leveraging the enhanced advisory capabilities from the timely acquisition and effective operating model integration of three independent financial planning firms acquired during FY25. • The delivery of optimal value from the divestment of the Channel Islands and Isle of Man business. • The robust planning and smooth transition of the Group from the AIM to the Main Market of the LSE, allowing for a beneficial recomposition of the Group’s shareholder base and enhanced liquidity options. • The realisation of stronger value and improved services from key outsourced technology service provider SS&C, reducing costs, improving controls and giving clients increased self-service options. • Broadening and deepening of the Group’s distribution channels through IFA network expansion. • Focus and momentum maintained around efficiencies, through the execution of a targeted cost reduction programme.

Strong

Client

• Consistently strong investment performance delivered to clients over the reporting period, with the Group’s bespoke portfolios outperforming ARC benchmarks over one-, three-, five- and 10-year periods and all risk profiles as of 30 June 2025. • Re-organisation of client-facing resources to create a focused Client Excellence function, designed to deliver consistent, best in class client outcomes for all the Group’s products and services. • Expansion of product and service offerings to clients with the development and launch of innovative Global Managed Portfolio Service and a suite of Retirement Strategies. Strong

Delivery of leading investment performance against peers (ARC wealth management benchmarks) and continued development of our client service proposition and client outcomes. Focus on developing DE&I ambitions (% of women in leadership roles), management of people engagement and development of performance management and internal career frameworks aligned to the Group’s strategic priorities.

People

Strong

• Some progress against the ambition to increase the representation of female leaders across the Group with the appointment of a second female Executive Director and three female Executive Committee members during FY25. • Continued investment in the Group’s employee value proposition through agreed enhancement to staff pension funding, and fulfilling careers, through the design and development of BM’s Career Framework and Adviser Academy. • Greater people management information and efficiencies achieved through investment in self-service technology and central enterprise resource planning tools. • Recomposition and reskilling of the Executive Committee to align executive skillsets to the Group’s strategic requirements. • Maintenance of employee engagement levels, as demonstrated by the ‘Speak-up’ engagement score, during a period of significant cultural change and organisational transformation. • Improvements to the effectiveness of the Group’s risk framework through a fundamental review of Group’s key risk indicators, improved controls via the build-out of risk automation and monitoring capabilities for investment portfolios, revised Risk and Compliance self-assessment process, and improvement in third party risk processes and controls. • Implementation of enhanced suitability monitoring and controls. • Clear improvements in the Group’s conduct risk driver score demonstrated by the high level of portfolio compliance and strong record of audit and compliance actions resolution, with no ineffective audits recorded during FY25.

Risk

Strong

Ongoing evolution and embedding of risk management framework and supporting culture and mitigating risk appropriately. Maintain a positive and proactive relationship with regulators and high standards in managing regulatory matters.

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Brooks Macdonald Group plc Annual Report and Accounts 2025

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