D I G I T A L A D V E R T I S I N G S P E C S
2021
General Requirements + Accepted file formats: GIF, JPEG, SWF (rich media) and third party served ads + Ads in e-newsle ers cannot use flash or rich media + All ads with a white or light background must include a 1x1 pixel border + San Diego Magazine uses Double Click for Publishers as our ad network + Rich media and flash ads (SWF) require the use of "clickTAG" in place of URL Banner Ads Sizes
Expandables 1280 x 140 pixels collapsed, call to action to open 1280 x 400 pixels expanded, call to action to close + File type: jpg, static image + Video max length: 30 seconds + Video file: MP4 or YouTube link + Collapsed image must have an "expand" call to action/bu on + Expanded image must have "X" or a "close" call to action in the top right corner Website Sponsored Content + Advertorial max word count: 600 + Referring embedded links: Unlimited + Photo format: JPG or PNG + File size: For advertorial, submit hi-res JPGs. For logos, .eps preferred + Photo quantity: 1 minimum, 6 max + Main photo size: 1200 x 900 pixels (San Diego Magazine will resize images to fit upon request) + Video Format: MP4, FLV or YouTube or Vimeo link. Video must not contain third party advertisements. Video may also be hosted from San Diego Magazine YouTube channel upon request. Max length 5 minutes. All content is subject to review and approval. E-Newsletters Island Ad Unit 300 x 250 pixels + Max file size: 40k, gif, png or jpg + Rich Media: Not accepted Sponsored Content Thumbnail Dimension: 200 x 200 pixels + Advertorial copy: 30 words + Referring links: 2 max + All content is subject to review and approval Dedicated Blast 600 pixels wide by any height + Rich media: Not accepted + File type: jpg or finished HTML file Social Media Instagram Stories 1080 x 1350 pixels Instagram Timeline Photo 1080 x 1080 pixels + Include all relevant hashtags and handles
300 x 600 pixels 300 x 250 pixels 320 x 50 pixels 728 x 90 pixels 970 x 90 pixels 970 x 250 pixels
+ Accepted max file size 150 kb.. + Files accepted: jpeg, png, html 5 + Third party ads excepted
Light Box Pop Up 550 x 550 pixels + 150 kb + Third party not accepted
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