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Are you in a marketing rut? Take a good hard look at your firm and what it’s saying to the world. If things appear stale, it’s because they are. Fix it or lose out.
H ere are 10 signs it’s time to make a change: 1) Your marketing plan has been updated every year, but almost nothing has changed since 2007. 2) Your social media strategy consists of the following: z Your boss routinely asks you how many Facebook followers the company page has and each new one is celebrated. z You haven’t had the time or inspiration to post anything on Twitter in a couple months, but it’s on the schedule for next week. z The most exciting thing on your Facebook is a picture of the company BBQ from the 4th of July – it even has a picture of Kathy from accounting eating some ribs that Bob made. 3) Your firm’s president still thinks SEO is “one of those useless trendy marketing acronyms.” 4) You only have one target audience and it’s mostly repeat clients. 5) You’re very excited to start designing the firm’s Christmas card – in June!
6) All of your press releases focus on new hires, except one from that time three years ago when a bridge project you were affiliated with was finally finished after 10 months of delays. “If things are going well for you, and they probably are, you might be feeling that a shake-up or change would be unwise. But if you’re guilty of one or more of the above, it might be time to reevaluate your marketing plan, budget, and staff.” 7) You’ve been planning a website update for the past three years, but no one from the management team can decide if your firm’s name should be changed to a five letter acronym or keep all the last names of the founding partners in full. 8)The professional photographer you used to take
Christina Zweig
See CHRISTINA ZWEIG, page 4
THE ZWEIG LETTER August 22, 2016, ISSUE 1165
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