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A LOOK AHEAD

BUSINESS NEWS AIR BARRIER ASSOCIATION EVALUATES W.R. MEADOWS’ AIR-SHIELD W. R. MEADOWS announced that AIR- SHIELD, one of its air/vapor and liquid barrier products, has been evaluated by the Air Bar- rier Association of America and listed on its website. ABAA is the national voice of the air barrier industry in America and is dedicated to the education of all parties involved in building construction. It also provides the industry with premier training to both designers and contractors, as well as providing a listing of materials and assemblies fully evaluated by the association. Having become increas- ingly looked upon as the credible leader, the ABAA ensures products’ standards and requirements are up to code as guidelines continue to change. AIR-SHIELD is part of W. R. MEADOWS building envelope system. It’s a roll-type product that is nominally 40 mils thick. Its self-adhesive membrane is strong and durable, yet remains flexible when surface mounted. It provides excellent protection that won’t shrink, sag, dry out, crack, or rot, and it resists punctures during installation. More BUSINESS NEWS, page 4

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DAY S

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MARK ZWEIG , from page 1

only achieving certain business goals is. If you know anything about the best, most passionate, and creative architects, engineers, and planners, you know that only talking business with them is alienating to them. They want and need to know that what they are doing is important, worthwhile, and appreciated. Their heroic efforts cannot be consistently ignored if you expect them to be repeated. They do not just want to drive business results; they want to do projects and have relationships with clients that they can be proud of. We need project leaders and discipline experts who demonstrate that they want to keep learning. We need project leaders and discipline experts who don’t act like they are superior to everyone else on their team and help others learn. We need project leaders and discipline experts who are responsive to questions and engaged and who know how to treat other people they work with. We also need project leaders and discipline experts who work hard and don’t act like unionized blue-collar workers. The expectations are high – even if you aren’t a big seller of work or manager of people and “just” a project person. So, in this business, we desperately need good, inspired, passionate, and committed architects and engineers, who take tremendous pride in their work. We have to make sure we don’t only talk about business but also devote airtime to their project accomplishments, both inside and outside of the firm. We need hard-working leaders who love their work so much they have to be pried away from it. When we have people like this in design posts and project leadership roles, they will inspire others – Gen-X, Gen-Y, and Millennials – to work harder and longer and be better at what they do. That will produce even better projects and more accolades you can share and one more of the “virtuous cycles” of this business is established. This pattern will create a culture that leads to BUSINESS SUCCESS as well; it is the outcome of it. The $50,000 question is: “Are you creating high enough expectations for all of your project staff?” If not, start now. And are you really touting their accomplishments? If not, start that now. You will be more successful if you do. Don’t let the design and technical track be a dumping ground for people who not only aren’t good managers or business developers, but also aren’t effective inspiration project leaders and team members.

38West Trenton Blvd., Suite 101 Fayetteville, AR 72701 Mark Zweig | Publisher mzweig@zweiggroup.com Andrea Bennett | Managing Editor abennett@zweiggroup.com Christina Zweig | Contributing Editor christinaz@zweiggroup.com Sara Parkman | Editor sparkman@zweiggroup.com Megan Halbert | Design Assistant mhalbert@zweiggroup.com Liisa Andreassen | Correspondent lsullivan@zweiggroup.com Richard Massey | Correspondent rmassey@zweiggroup.com

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Online: www.thezweigletter.com Twitter: twitter.com/zweigletter Blog: blog.zweiggroup.com Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Issued weekly (48 issues/yr.). $475 for one-year subscription, $775 for two-year subscription. Article reprints: For high-quality reprints, including Eprints and NXTprints, please contact The YGS Group at 717-399-1900, ext. 139, or e-mail TheZweigLetter@TheYGSGroup.com. © Copyright 2015, Zweig Group. All rights reserved.

MARK ZWEIG is founder and CEO of Zweig Group. Contact him at mzweig@zweiggroup.com.

THE ZWEIG LETTER AUGUST 24, 2015, ISSUE 1117

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