It’s hard to know what exactly makes a company stand the test of time. What is in the secret sauce that keeps bringing us back for more? Just like a great oar is only as good as the sum of its parts - a successful, gold-standard brand like Sawyer must be assembled from 24-carat, top-shelf components. Though we want to break down the winning formula piece by piece, pinpointing some flavors in the recipe can be harder than others. Whatever the coveted spice, the industry unanimously agrees that Sawyer is a pillar that upholds the legacy of paddling worldwide. Exactly how they’ve managed to stay such a solid sentinel for over half a century is a compelling mystery infused in every paddle and oar they produce. Our hats are off to Sawyer. Here’s to another 55 plus years. And the rest, as they say, is history. n
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September 2022 | The Business Review
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