2024 Year in Review Girl Scouts of NE Kansas and NW Missouri
When a girl participates in Girl Scouts, she will benefit in 5 important ways:
The Impact of Girl Scouts: A Message from the CEO
Hello Girl Scout Family, Donors, and Friends!
As we reflect on the past year, I’m filled with gratitude and excitement to share the incredible impact Girl Scouts of Northeast Kansas and Northwest Missouri made in 2024. Together, we reached over 15,000 girls across our 47-county service area, continuing more than a century of empowering girls to lead with courage, confidence, and character. In today’s fast-paced world, youth need a broad set of skills, behaviors, and attitudes to effectively navigate their environments, work collaboratively, perform at their best, and achieve their goals. These competencies—such as perseverance, self-esteem, sociability, and problem-solving—are critical not just for workforce success but for personal and emotional well-being. However, there’s a growing gap between the knowledge and skills youth typically learn in school and those needed in 21st-century communities and workplaces. Many employers worldwide report that job candidates lack the social and emotional skills to succeed. This is where Girl Scouts steps in. We're not just helping girls learn technical skills; we're nurturing their confidence, fostering healthy relationships, and equipping them to tackle challenges head-on. Through meaningful experiences in the arts, civic engagement, entrepreneurship, healthy living, outdoor adventures, STEAM, and skilled trades, Girl Scouts provides the tools for girls to dream big and achieve even bigger. We couldn’t do this impactful work without you! Your unwavering support, dedication, and belief in our mission make it happen. Thanks to you, every girl can access these transformative programs and experiences. Your generosity ensures they not only succeed today but are prepared for a lifetime of leadership and well-being.
STRONG SENSE OF SELF Girls have confidence in themselves and their abilities, and form positive identities. POSITIVE VALUES Girls act ethically, honestly, and responsibly, and show concern for others. STRONG SENSE OF SELF Girls have confidence in themselves and their POSITIVE VALUES Girls act ethically, honestly, and responsibly, a CHALLENGE SEEKING Girls take appropriate risks, try things even if t STRONG SENSE OF SELF Girls have confidence in themselves and their HEALTHY RELATIONSHIPS Girls develop and maintain healthy relationshi directly and resolving conflicts constructively. POSITIVE VALUES Girls act ethically, honestly, and responsibly, a CHALLENGE SEEKING Girls take appropriate risks, try things even if t POSITIVE VALUES Girls act ethically, honestly, and responsibly, a COMMUNITY PROBLEM SOLVIN Girls desire to contribute to the world in purpo identify problems in the community, and crea CHALLENGE SEEKING Girls take appropriate risks, try things even if t STRONG SENSE OF SELF Girls have confidence in themselves and their CHALLENGE SEEKING HEALTHY RELATIONSHIPS Girls develop and maintain healthy relationshi directly and resolving conflicts constructively. COMMUNITY PROBLEM SOLVIN Girls desire to contribute to the world in purpo identify problems in the community, and crea HEALTHY RELATIONSHIPS Girls develop and maintain healthy relationshi directly and resolving conflicts constructively. CHALLENGE SEEKING Girls take appropriate risks, try things even if t STRONG SENSE OF SELF Girls have confidence in themselves and their Girls take appropriate risks, try things even if they might fail, and learn from mistakes. HEALTHY RELATIONSHIPS Girls develop and maintain healthy relationships by communicating their feelings directly and resolving conflicts constructively. COMMUNITY PROBLEM SOLVING Girls desire to contribute to the world in purposeful and meaningful ways, learn how to identify problems in the community, and create “action plans” to solve them. HEALTHY RELATIONSHIPS Girls develop and maintain healthy relationshi directly and resolving conflicts constructively. COMMUNITY PROBLEM SOLVIN Girls desire to contribute to the world in purpo identify problems in the community, and creat CHALLENGE SEEKING Girls take appropriate risks, try things even if t COMMUNITY PROBLEM SOLVIN Girls desire to contribute to the world in purpo identify problems in the community, and crea HEALTHY RELATIONSHIPS Girls develop and maintain healthy relationship directly and resolving conflicts constructively. POSITIVE VALUES Girls act ethically, honestly, and responsibly, a COMMUNITY PROBLEM SOLVIN Girls desire to contribute to the world in purpo identify problems in the community, and crea STRONG SENSE OF SELF Girls have confidence in themselves and their POSITIVE VALUES Girls act ethically, honestly, and responsibly, a
Thank you for standing with us as we continue to prepare the next generation of leaders.
Together, we’re making an impact that will last a lifetime.
With heartfelt gratitude,
Rochelle Parker Chief Executive Officer
Fiscal Year 2024 Highlights October 1, 2023 – September 30, 2024 We are Girl Scouts Girl Scouts create the world they want to live in and strive to make it better every single day. They explore their strengths, take on new challenges, and can always be themselves, no matter their background or ability.
Membership: 47 counties served 15,851 total Girl Scouts (Kindergarten – 12 th grade) served 2,527 troop leaders supported 16 th largest council out of 111 total councils 6.3% market share ranking GSKSMO 19 th nationally
WORTH
MERCER
ATCHISON
NODAWAY
HARRISON
GENTRY
GRUNDY
HOLT
DAVIESS
ANDREW
DEKALB
BROWN
NEMAHA
WASHINGTON
MARSHALL
DONIPHAN
LIVINGSTON
CALDWELL
BUCHANAN CLINTON
ATCHISON
PLATTE
CARROLL
CLAY
JACKSON
RAY
POTTAWATOMIE
CLAY
RILEY
OVERLAND PARK
LEAVEN- WORTH
JEFFERSON
WYAN- DOTTE
LAFAYETTE
JACKSON
SHAWNEE
GEARY
WABAUNSEE
DOUGLAS
JOHNSON
JOHNSON
CASS
FRANKLIN
MIAMI
Headquarters: Overland Park, KS
Council Camp Properties: Camp Prairie Schooner Camp Tongawood
HENRY
BATES
ANDERSON
LINN
Council Staff: 62 regular full-time staff 3 regular part-time staff 27 seasonal part-time staff
Community Partnerships: Community Partners are Champions for Girl Scouts We are proud to foster relationships with community partners who help us deliver unique, hands-on program experiences for our Girl Scouts. These programs give girls opportunities to explore arts, civic engagement, entrepreneurship, healthy living & sports, and STEAM & trades.
134 community partners supporting our program focus areas 23,630 girl attendees at community partner programs
Fiscal Year 2024 Highlights October 1, 2023 – September 30, 2024 Thank you for investing in girls! We gratefully acknowledge our annual donors.
Outdoor: 13,481 girls taking on outdoor program experiences 4,145 girls going to day camp 6,014 girls troop camping at our camps
The Gold Award: The Highest Award a Girl Scout Can Earn
STEM/STEAM: 11,270 girls at STEAM events 231 STEAM activities hosted by community partners
Entrepreneurship: 10,854 girls participated in the Cookie Program 80% of all registered Girl Scouts participated On average, 150 packages were sold by each girl
Civic Engagement: On average, our 15,851 Girl Scouts give at least 30 hours in service. That’s 475,830+ total hours of impact
Statement of Activities Fiscal Year 2024 October 1, 2023 – September 30, 2024
The Impact of Volunteering Girl Scout volunteers are at the heart of our organization and key to our success. For everything that our volunteers give, we love to see that they are getting something in return.
Cookies/Fall Product Program
73%
Annual Giving/Contributions
10%
Investments/Other Income
10%
Program
4%
Volunteering = Personal Growth
Retail Sales
3%
of Girl Scouts volunteers feel they make a difference. 90%
gain a sense of purpose.
83%
Services for Girls and Adults
62%
Management and General Operating
28%
make friends while
volunteering. 76%
Fundraising
6%
Non-Cash Depreciation/Amortization
4%
become more involved in their communities. 74%
gain job opportunities through their services. 20%
Volunteers make Girl Scouting possible! We appreciate all our volunteers! These dedicated individuals help girls try new things, make friends, and become their best selves.
The Girl Scouts mission is to help girls develop courage, confidence, and character so they can make the world a better place.
GSKSMO Welcomes New CEO Get to Know Rochelle Parker We were thrilled to welcome Rochelle Parker as CEO in June 2024. Rochelle has brought a wealth of experience and a desire to ensure all girls have an opportunity to be a Girl Scout. She exemplifies the Girl Scout mission and inspires the next generation of leaders. Prior to GSKSMO, Rochelle served as the President & CEO of the Child Abuse Prevention Association for ten years. She also served as Vice President of Development for KVC Health Systems and Vice President of Development & Communication for The Family Conservancy.
Rochelle’s academic achievements include a B.S. in Financial Economics from Fisk University (magna cum laude), and an M.B.A in Management from Rockhurst University. She is pursuing her D.B.A. in Leadership from Liberty University. She is a graduate of L.E.A.D Independence and Societas Docta National Inc. mentee. Rochelle received the Alice B. Neely Williams Outstanding Graduate Award in the Mid-Western Region of Alpha Kappa Alpha Sorority. Additional honors including the Examiner Newspaper Woman of Distinction and Woman of the Year, Voyage Magazine Rising Star, and the Kansas City Business Journal 20-to-Know in Nonprofits and 100-to-Know in the Industry.
Connect with Rochelle via LinkedIn.
Board of Directors | Fiscal Year 2025
Renny Arensberg KVC Health Systems Leawood, KS
Maneesh Jhunjhunwala 503 Capital Partners Overland Park, KS Samantha Lawlor Gilmore Bell Kanas City, MO Kaylee Peile Linda Hall Library Kansas City, MO Dr. Tammy Robinson MCC-Penn Valley Kansas City, MO Theresa Stoker, Treasurer CPA Olathe, KS
Kerri Voyles Flourish Creative, LLC Kansas City, MO Katie Werner, Vice Chair Black & Veatch Leawood, KS
Barbara Brown, Secretary Community Volunteer Lenexa, KS Astra Garner Junior League of Kansas City, Missouri Kansas City, MO
Junior Board Members (Current Teen Girl Scouts)
Emily Blue, Chair Hue Partners Parkville, MO
Ananya Agrawal Overland Park, KS
Rochelle Parker, MBA CEO
Leah Humphrey Machete Group Fairway, KS
Olivia Messina Kansas City, MO
@gsksmo | gsksmo.org | customercare@gsksmo.org | (800) 728-8750
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6Made with FlippingBook - professional solution for displaying marketing and sales documents online