HIRING INITIATIVES
CAREERS SPOTLIGHT
Preeti Trivedi was working for a global company in Bengaluru, India, when she was recruited to join the AIIC. She quickly accepted and her family made the nearly 350-mile move to live closer to her new office. As the AIIC’s first talent acquisition team member, Preeti had the awesome responsibility of recruiting talent for a growing office in a part of the world where Advance was a relative unknown and competed with much larger companies that had been in the region for years. A seasoned athlete, Preeti didn’t let the competition phase her – she got right to work. She immediately learned all she could about the company and focused on what differentiates Advance – a strong company culture and its unwavering commitment to ensuring all team members live our six Cultural Beliefs. She leveraged the voices of existing team members to share stories about the Cultural Beliefs in action, knowing word-of-mouth recruiting was highly effective in the region. She also leaned in on Advance’s 90-year history, which she believed demonstrated stability to those less familiar with the company. Social media, especially LinkedIn, became a key driver for recruitment, as it allowed Preeti to not only post about the company, the culture and its people, but also interact one-on-one with potential candidates. Preeti steadily increased the page’s follower count and engagement levels. Since Preeti’s arrival at Advance, the AIIC has continued to steadily grow.
PREETI TRIVEDI SENIOR RECRUITER, AIIC YEARS AT ADVANCE: 1.5 | LOCATION: HYDERABAD, INDIA
ABOUT
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GOVERNANCE
2022 ADVANCE AUTO PARTS CORPORATE SUSTAINABILITY AND SOCIAL REPORT | 25
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