Welcome to our 12 th Annual Family Values event. We hope you can be with us in person on our new sale date, November 17 th to enjoy good cattle, good food and good friends. If you can’t be here on sale -day, please take advantage of our website and DVAuction for information and videos. We’d also encourage you to reach out for a personal visit or call to discuss the cattle. As always, we’d like to first thank you, our customers and friends for your continued support! We are so appreciative and hu mbled by the growing interest that our cattle and program continue to receive and by the positive feedback that we are getting as our genetics are being sampled and tested across the country. In addition to our always strong bull lineup, we have significantly expanded the female roster in this year’s sale with more fall pairs and spring bred females than ever before. We are also offering an unprecedented opportunity in our Spring 2025 Heifer Calf Dispersal. You will have the opportunity to access every spring born 2025 Angus heifer calf at FHCC and will be selecting from leading edge genetics that have been in our herd for as many as nine generations. These females can put the unbeatable combination of elite genetics and youth in your hands to deliver value and profitability over the next decade. The Majority and Foundation bulls that we sold here two years ago are leading that charge. We are extremely proud of the job that they are doing and are excited to showcase some of their first and oldest progeny in this sale. Our program continues to grow, allowing us to share significantly more elite females than ever before. We’ve made a large step forward this year in terms of not only the top-end quality but more importantly the depth of quality throughout the sale. With record breaking prices and positive supply side fundamentals, we are excited about the unprecedented opportunity ahead of us in the beef industry! At the same time, we recognize that ever increasing input costs present challenges every day. We’re conf ident that our Better over Bigger genetic direction can be an asset to help position your herd to capitalize on the opportunity ahead while also managing input costs, efficiency and cow herd sustainability. You will also notice that this offering is built around our home-raised bulls, FHCC Foundation and FHCC Majority, and the cow family behind them. After selling through this ring three years ago, it is extremely gratifying to see how well these bulls have excelled from a proof standpoint and to see the quality and value they are delivering for producers around the country. As always, we’d like to thank you, our customers and friends for your continued support! We are so appreciative and humbled by the growing interest that our cattle and program continue to receive and by the positive feedback that we are receiving as our genetics are being sampled and tested across the country. That support is always appreciated, and especially this year through the challenges of losing our sale barn to a fire in late July. We are blessed and fortunate that no one was hurt and all of our frozen genetics survived the fire. Rest assured that the facility will be back bigger and better than ever. Plans for the rebuild are well underway but will likely not be completed by sale day. Please dress for tent weather but we promise great cattle, camaraderie with good friends and our signature cupcakes. For many years, our program has not only focused on growth and performance but also on keeping mature size and feed input costs in check. We’ve tried very hard to avoid extreme growth cattle that require more feed intake and mature size than reasonable environments can support. There are no perfect cattle and there is no free lunch but know that those considerations are part of our selection and breeding program. You can find more detail about our genetic emphasis and direction on page 30. We have an awesome crew at FHCC. Tory Chasteen, Jack Keene, Jayden Seidner, Bryan West and Tonto Davis are great people that we are proud to have on our team. Thank you guys - for all that you do! We also lost a very good cowboy and even better friend this year in Matt Dick. We are thankful for all that he contributed to us both personally and professionally and for his continued influence through his positive legacy and example. If you can’t be here on sale-day, please take advantage of our website and DVAuction for information and videos. We’d also encourage you to reach out for a personal visit or call to discuss the cattle. You can follow us on Facebook or visit our website at FHCCbeef.com to get updates and see videos of the sale offering. There is no doubt that today is a great time to invest in the right genetics to positively influence your operation. Please join us on November 17 th . You can follow us on Facebook or visit our website at FHCCbeef.com to get updates and see videos of the sale offering. Don’t hesitate to call if you have questions or to arrange a visit. There is no doubt that today is a great time to invest in the right genetics to positively influence your operation. Finally, we’d like to again thank our crew for the outstanding job that they do, day in and day out caring for our cattle and looking out for all things FHCC! Don’t hesitate to reach out to Tory or Jack if you have questions about the cattle. Welcome to our 13 th Annual Family Values event! We hope you can join us on November 16 th for our biggest and best Family Values Production Sale ever. Opportunity abounds in the beef business today! We are experiencing all-time high cattle prices due in part to the quality and demand our product has built but also due to the tightest supplies and the smallest cow herd we’ve seen in this nation in the last 60 years. With limited heifer retention and generally improved moisture across the country, market fundamentals signal excellent prospects for the future. If you are looking to expand your registered or commercial cowherd or just invest in the quality of your genetics to capitalize on the market, this year’s Family Values event is for you. While record prices are a tremendous blessing, we recognize that ever increasing input costs present challenges every day. We’re confident that our Better over Bigger genetic direction can be an asset to help position your herd to capitalize on the opportunity ahead while also managing input costs, efficiency and cow herd sustainability.
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