Built America Magazine | West
“There’s a lot of used car salesmen in construction,” Josh says. “A lot of snake oil. I never wanted Apex to be that. I wanted to be the one who communicates— who’s honest, who’s real.” That philosophy is more than lip service. At Apex, every project starts with a real conversation—not just about design, but about budget, expectations, and trust. Clients are looped in from the start, thanks to in-home design consultations and tailor- made plans. And that dialogue doesn’t stop once the contract’s signed. Every Sunday, Josh sends out personal updates: what went right, what went wrong, and exactly what the team is doing to fix it. “If there’s a problem, I always come to my clients with a solution,” he says. “It’s not about hiding the flaws. It’s about fixing them—together.” That sense of partnership extends throughout every milestone. At each critical stage—foundation, framing, plumbing—Josh walks the job site with the client, making sure nothing is missed, no concern overlooked. Design-Build with a Personal Touch One of Josh’s greatest strengths is also one of his most subtle: inclusion. “I leave them homework,” he laughs. “Paint swatches, design ideas—whatever keeps them involved. It keeps them focused on the dream, not the stress.” 29
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