That client-first mindset has made a measurable difference: over 90% of Apex’s prospects commit to contracts early in the process—not through sales pressure, but through shared vision. Even after the last fixture is installed, Josh continues showing up. Thoughtful thank-you cards, surprise game tickets, and even Christmas mailers keep Apex top of mind—and close to heart. “Little things go a long way,” he says. “You remember their favorite team. You remember their style. That’s the difference between completing a job and becoming their go-to contractor for life.”
Marketing That Speaks Volumes
Josh understood from the beginning that Apex needed to look as professional as it acted. “A lot of contractors in my area didn’t have websites or branding,” he says. “I wanted to raise the bar.” So he did. From a polished, custom-built website to branded hats and shirts, Josh made sure Apex would be remembered— and recognized. Today, he blends digital tools like Canva and Houzz with old-school boots-on-the- ground tactics—flyers, door-to-door connections, word-of-mouth. It’s that blend of modern marketing and human touch that’s helped Apex stand out. “You have to label yourself properly,” he says. “That extra layer of professionalism? It matters more than people think.” 32 S P E C I A L E D I T I O N
A Crew That Builds With Heart
Josh’s belief in people doesn’t stop at his clients—it extends to the backbone of every build: his subcontractors.
“You’re only as strong as your subs,” he says. “And I build Apex on strong subs.”
That strength is earned. Josh treats his tradespeople with the same respect he gives clients—paying them on time, communicating clearly, and letting them own their craft without micromanagement. “They’re professionals. I hire them because I trust them. My job is to make expectations clear, and then let them shine.”
Made with FlippingBook Annual report maker