Best Marketing Practices
HOME PREPARATION & STAGING Ensuring the home looks its very best will ensure a successful sale. A beautifully presented home allows for magical photography and media to be used around the world to promote your home. Selecting the right home staging company for your home is a critical step that cannot be undervalued. We will work with you to find the right staging company for your home and your budget to net the absolute best net return for your investment. LANDSCAPING Even more important now than ever. Taking the time to refresh your garden with fresh flowers and mulch gives your home that extra pop. HOME PRICING While perhaps not an obvious marketing tip, it is important to price your home to reflect the market you are in—not for the market you wish to be in. Using Compass tools and a continually updated market evaluation, we can track buyer activity and use trends to develop the best pricing strategy for your home. PHOTOGRAPHY The use of a full suite of technology from a professional photography company allows us to capture images that inspire. We use day, twilight, detail, and wide-angle shots in combination with editorial photography to create an emotional connection to the home. The goal is to get the buyer off the couch and into the home. Having a full set of professional images allows for a mix of marketing activities to best showcase your home. VIDEO Critical to the home sale success—the use of full- length home videos and teaser videos throughout social-media channels exposes the home to a wide range of target buyers. DRONE PHOTOS AND VIDEO When appropriate, the use of a drone will provide additional video and still imagery to reflect the best attributes of the home.
3D VIRTUAL TOURS The pandemic brought out the emergence of 3D Tours. With high-speed internet penetrating most home markets, the ability to walk through a home from your living room is essential. DIGITAL MEDIA From the local MLS to Compass.com; from Facebook to Instagram and beyond, the Compass platform allows me to integrate my personal marketing with an impressive suite of marketing services that will be customized for your home. Using proprietary tools, we’ll make sure your home is in front of the right audience every step of the way. Property statements and property brochures are nearly a thing of the past. The trend is now eco- friendly, high resolution digital magazines providing a home buyer with an immersive journey from start to finish—and leaving the buyer with a treasured piece of marketing to showcase for years to come. QR CODES Replacing the time-honored tradition of “property statements” is the use of QR codes to deliver prospective buyers directly to a multimedia site with expanded imagery, copy, and the full suite of digital media to keep a buyer engaged with your home. FLOOR PLANS A simple step that many agents skip, a simple black-and-white floorplan truly allows a buyer to mentally move in. Using the floorplan, a buyer can visualize room use and begin placing furniture prior to making an offer. PROFESSIONAL COPYWRITING No more boring copy. By working with a professional copywriter, we truly develop the feelings we wish to convey. The written word will engage a buyer and help them become completely emotionally attached to the home. PROPERTY DISCLOSURES These ensure that proper time and consideration are paid to making a complete and accurate disclosure package. Do not overlook the importance of a properly executed disclosure package as it relates to a buyer’s desire to purchase your home.
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