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MARKETING HOW-TO
The pandemic changed nearly everything in our lives. To survive in a world that’s completely different from even a year ago, it’s vital that you adapt every aspect of your company to this “new norm.” A Return to Normal?
If you’re not already adve episodes, you might want marketing strategies. Acc from Edison Research and than half of all American least one podcast. That m people have officially tun many of them dozens of t That’s a pretty large demo could (and probably shou But once you do advertise faced with a different cha measure your results? It t a few ways to track the ba your buck. Here are just t from the most effective to ADVE Use The
That includes your company culture.
As they say, happy employees make for happy customers. Don’t miss this crucial opportunity to evolve in just three steps. Ask for Feedback No matter what industry you’re in, the pandemic changed the way you do business. Maybe you are now offering remote services, adapting to an uptick in demand, or wanting to push harder this next year to make up for losses. Beyond that, human lives changed as well. Your company needs to adapt to new realities in your employees’ lives in order to thrive. They may want more time with their families or appreciate greater health benefits as a result of the lessons they learned during the pandemic. Just ask before you assume. Define Your Identity When communicating or receiving feedback from your employees, ask them about your core values or what motivates the work they do. Those answers will help you develop a new identity. This is different from your brand, which is the external personification of your business. Instead, this is where your company identifies a road map for its employees to fulfill the needs that your brand is promising. Encourage Leadership You know who your leaders are. They are the ones who stepped up during the pandemic and ensured that your customers and employees felt supported and heard. Celebrate these people and their positive traits. Whether you do this by offering promotions for more responsibilities or incorporate their ideas into new core values, your leaders must be devoted to your company and its culture. If they are as strong as you believe, others will follow. Company culture is about so much more than cupcakes in the breakroom and casual Fridays. It’s an opportunity to create a community that’s committed to your business and its success.
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The Secret to Finding Your Passion
Most people don’t fall in love “at first sight” with their work. We’ve all heard the saying “follow your passion,” but that can be devastating advice for our career. In truth, it’s exceedingly rare to discover preexisting passions that keep us excited to be at work. Believing your passion is an end-all, be-all thing can lead to anxiety, chronic job-hopping, and an unstable lifestyle. So, how do people end up loving what they do? Why do organic farmers, venture capitalists, screenwriters, freelance computer programmers, and many other passionate professionals derive great satisfaction from their work? Cal Newport decided to ask them directly. In “So Good They Can’t Ignore You,” Newport explains why passion often comes after becoming excellent at something valuable, not before. That’s why it’s misleading when people say, “Do what you love, and money will follow.” Newport calls this the “passion mindset,” a misguided notion that doesn’t quite explain how to achieve passion.
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