ERTISING ON PODCASTS? ese 3 Methods to Measure Your Results
ertising on podcast t to add it to your list of cording to a 2019 survey d Triton Digital, more s have listened to at means over 167 million ned in to audio shows, times each month. ographic your company uld) be targeting. e on a podcast, you’re allenge: How do you turns out there are quite ang you’re getting for three of them, ranked o the least.
1. Pixel-Based Tracking This method requires a true partnership between the podcast and its advertisers. To make it work, the podcast publisher has to install a pixel (a tiny digital tracking and information gathering tool) through its hosting provider. Then, you have to install one on your website. Together, the pixels will reveal the connection between podcast downloads and visits or conversions on your site. You get a lot of detailed data with this strategy, but some podcasters may not agree to use pixel-based tracking because of privacy concerns. 2. Post-Checkout Surveys This is a tactic as old as time. When your customers sign up for your service or buy your product,
simply ask them where they came from and make sure the podcasts you advertise on are options on the list. You can do this with an online survey or by incorporating it into your live sales process. According to Marketing Insider, 80%–90% of customers will complete this kind of survey, making it a pretty accurate tracking method. The biggest downside is that you won’t be able to track podcast-driven traffic that doesn’t convert to sales, which is possible with both pixel-based tracking and the next option we’ll dive into. 3. Promo Codes and Vanity URLs Finally, you can drop a podcast-specific promo
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Have You Heard the Good News? “Choose my instruction instead of silver, knowledge rather than choice gold, for wisdom is more precious than rubies, and nothing you desire can compare with her.” –Proverbs 8:10–11 “Make every effort to live in peace with everyone and to be holy; without holiness no one will see the Lord.” –Hebrews 12:14 “But the Lord is faithful, and he will strengthen you and protect you from the evil one.” - 2 Thessalonians 3:3
Y CAN’T IGNORE YOU The reason for this ambiguity is due to the success stories we hear. However, many companies like Apple Computers didn’t come into being because of a passion mindset: There was also a series of lucky breaks. In truth, passion is actually a side effect of mastery.
mindset” than a “passion mindset.” Instead of wondering what the world has to offer, wonder what you have to offer the world. If you spend too much time wondering whether you’ve found your true calling, it can be immobilizing. Find what rare and valuable skills you can offer and become so good that people can’t ignore you. We loved this read! It has a brilliant premise, and no matter where you are in your career, we think you’ll find it fascinating. Give “So Good They Can’t Ignore You” by Cal Newport a read today!
Essentially, “what you do for a living is much less important than how you do it,” Newport writes. “Most passionate people are not those who followed their passions but those who have been around long enough to become good at what they do and get better every day.” That’s why it’s so much more productive to adopt a “craftsman
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