INTRODUCTION
TURNING THE PAGE
SECTION 01 1 5
SECTION 02
History
21
Vision
Harold Hoffman
23
Mission
9
Ebba Hoffman
25
Purpose
13
Sharon Avent
27
Brand Pillars
THE NEW SMEAD LOOK
EPILOGUE
SECTION 03
SECTION 04
31
Logo History
39
Reasons to Believe
33
New Logo
42
A letter from Casey Avent
35
Smead Plaid
37
New Smead Plaid
7
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