The Publishing Essentials Publishing, distributing and marketing a book is a multifaceted process that involves various specialised skills. Below, we outline each stage and show how we can support you every step of the way. Book Production Whether you want to oversee every detail or leave the entire process to us, the core of any publishing journey is the production of the book itself. With many ways of publishing a book now available, the approach can be very different from author to author. Many authors self-publishing without the use of individual specialists or a full-service provider like Troubador often try to take on too much of the process themselves, overlooking crucial areas such as editorial, typesetting and design where an expert eye can be beneficial to the overall quality of the book. We provide a full suite of publishing services – from copy editing, design and typesetting to printing, ebook conversion and
metadata management to help navigate authors through this complex process. Marketing and Sales For authors wanting greater visibility, active marketing to give your book exposure is crucial. Self-published book marketing is made up of a wide range of elements, from an author’s own efforts on social media, events they attend and using their networks to market the book, seeking professional help to market to the book trade, running a bespoke publicity campaign or commissioning paid advertising through Google and Facebook. Our seasoned trade marketing and publicity teams leverage industry expertise to raise awareness about your book and generate buzz. We have a trusted reputation with wholesalers and retailers, making high-street bookshops, libraries and online retailers our primary sales channels. As well as more traditional forms of marketing, we
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