The Self-Publishing Guide

Retail Set-up and Distribution

to your book’s sales information and historic royalty statements through our dedicated Author Hub. For authors storing their books in our warehouse, we will use the stock of your book to fulfil direct, online and trade sales, and we take care of invoicing, returns and the despatch of orders on your behalf. We also host a monthly webinar for all authors opting for our trade marketing services, where our marketing team will discuss the work that has been done for your book ahead of publication, what to consider post- publication and give authors a chance to ask any questions. Trade Marketing and Sales Representation For authors who are seeking the fullest trade release of their title, active sales and marketing is crucial to get your book noticed and purchased. For authors wishing to give their book the best possible chance of selling through high-street retailers, we offer full trade sales representation through a variety of sales channels. We work with retailers’ head offices, local stores and other book retail outlets in the run-up to a book’s

Setting your book up for distribution to retailers is essential if you want to see your book available for sale with UK-based retailers. We write the key marketing text for your book’s retail set-up such as the blurb, author biography, key selling points and keywords, then assign subject classification codes to your book, which retailers use to find books. Finally, we assign a Troubador ISBN to the title, unless you choose to use your own. Good-quality metadata is essential for a title to be discovered and purchased by retailers. For authors using a Troubador ISBN, we handle metadata management for the lifetime of the book. Our metadata is sent electronically via enhanced Onix-3 feeds regularly to ensure retailers are kept completely up to date with the titles we have available. We’ll also notify wholesalers and retailers about your book via digital data grids, and daily through live price and availability feeds. We list your book for sale in our online bookshop as well as create a dedicated author profile. You will also receive access

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