Your publicist will also conduct a follow-up on the media list, to encourage as much interest as possible. We will liaise with you over coverage and send you any features as we receive them. Digital Marketing Digital marketing is focused on maximising the visibility of your book online and generating consumer reviews on retailer platforms and book recommendation websites. Using NetGalley, one of the world’s largest book review platforms, we encourage advanced readers to read and review your book, giving it a boost in online visibility during the first few weeks following publication. We will run either a four or eight- week managed listing on NetGalley for exposure to influencers, media, librarians and book professionals. NetGalley members will be invited to request a digital copy and leave a review. We will monitor and respond to all requests that come in. You will receive a report at the end of the four or eight-week listing with a review summary and key statistics, including a round-up of reviews currently received, feedback on the
cover and a breakdown of what readers found appealing about your book.
The Troubador team will follow up with readers personally to encourage them to leave reviews on review platforms. We will send reviewers links to major retailers to make it easier for them to find your book online to leave their reviews on those platforms. Targeted Online Advertising An online paid advertising campaign is an effective way to position your book directly in front of a targeted audience of potential readers using Google, Facebook and Instagram ads. By leveraging advanced digital paid advertising strategies, we craft visually compelling ads that capture attention and generate interest. Using advanced AI-operated targeting tools, readers will be identified who are most likely to resonate with your book’s themes, genre, and content and ads are strategically displayed to readers who are already searching for or engaging with similar books and topics, ensuring your book gets noticed by the right audience.
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