approve the media list before the campaign begins. Your publicist will also conduct a follow-up on the media list, to encourage as much interest as possible. We will liaise with you over coverage and send you any features as we receive them. Digital Marketing Digital marketing is focused on maximising the visibility of your book online and generating consumer reviews on retailer platforms and book recommendation websites. Using NetGalley, one of the world’s largest book review platforms, we encourage advanced readers to read and review your book, giving it a boost in online visibility during the first few weeks following publication. We will run either a four or eight- week managed listing on NetGalley for exposure to influencers, media, librarians and book professionals. NetGalley members will be invited to request a digital copy and leave a review. We will monitor and respond to all requests that come in. You will receive a report at the end of the four or eight-week listing with
a review summary and key statistics, including a round-up of reviews currently received, feedback on the cover and a breakdown of what readers found appealing about your book. The Troubador team will follow up with readers personally to encourage them to leave reviews on review platforms. We will send reviewers links to major retailers to make it easier for them to find your book online to leave their reviews on those platforms. Enhanced Discoverability Getting your book noticed is vital. One means of enticing readers is to let them read some of your book first, beyond the short synopsis. Think of this service as the digital version of a reader browsing in a bookshop, where they can dip into the text and get a feel for a book. Our Enhanced Discoverability service places your book on both Amazon’s ‘Search Inside’ and Google’s ‘Search in a Book’ platforms, so that potential readers can browse your book. Both platforms make a percentage of a book available to view, although never all of it.
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