Middlestreet (CONT’D FROM PAGE 1)
B2 press we bought primarily to in-source all of the 40- inch work we were sending out to other partner compa- nies we worked with.” A Rollem die cutter finishing line to compliment the KM- 1E was installed, as was a SEI X-Wave digital laser cutter
The Vision Comes Together The vision for DeMarco and his team was to pivot the company’s core objectives to focus on three specific areas for either improvement or growth. “The first thing,” he said, “was operational excellence. We’ve spent approximately $10 million in operations over the course of the past three years.” The second area of focus was to build a robust project management team. And the third was to focus increased energy and re- sources on improving creative services. “We are compet- ing against huge integrated companies,” Demarco said. “No way we can compete on volume, but we can surpass them with our creativity.” With $1.1 million slated for the Young Shin machine and another $2.5 million for the Durst SMP to be installed lat- er this year, the company has invested heavily this year in expanding its presence and performance through new, advanced technology. “Over the course of the past few years, we have spent about $9 million in capital expenditures to upgrade and improve the technology at the plant,” DeMarco. “Besides the Young Shin and Durst SMP we added a Durst RSC la- bel press and Graphitronic finishing line that allows us to compete in the label space. The next piece of technology we bought was a Konica Minolta KM-1E, which is a digital
and multiple cutting tables from Zund, Elitron fully auto- matic digital cutter. Another Durst P-5 press was added as well. The primary reason for the purchase of the Young Shin die cutter was due to the increased printing speeds attain- able with Middlestreet’s digital presses. The company’s current digital cutters simply could not keep up with the output of the digital presses, which forced them to out- Middlestreet is now a 110,000-square-foot facility complete with graphic designers, display solution engineers, and a wide array of large-format print equipment servicing customers na- tionwide.
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