Two Sides Challenges Greenwashing Claims, Reaches Global Milestone Two Sides North America (TSNA) is the North American arm of the global non-profit organization advocating for the sustainable attributes of print, paper, and paper-based packaging. This year, the group marked a major milestone: more than 1,500 companies worldwide have now pulled back or amended environmental claims that unfairly cast paper and paper-based packaging as bad for the planet. The effort is part of a public-awareness push the organiza- tion has run for over a decade. Since the campaign began, TSNA has reached out to 422 companies, and 228 of them—better than half—have since altered or dropped unsubstantiated anti-paper lan- guage. In 2025, TSNA engaged 62 companies over green- washing claims, prompting 25 to change their messaging. Banks, utility providers, insurance companies, and tele- com firms are among the heaviest users of slogans nudg- ing customers toward electronic billing—phrases like “Go Green, Go Paperless” or similar green-sounding taglines. TSNA’s position is that these lines rarely hold up to scientif- ic scrutiny and, in many cases, serve a company’s bottom line more than the environment. Jules Van Sant, Executive Director of Two Sides North America, called the pattern troubling. “It’s discouraging to see how greenwashing continues to undermine an indus- try dedicated to advancing environmental sustainability and responsible forest management,” she said. Van Sant also pointed out that the “digital is greener” argument tends to leave out the environmental price tag of going digital in the first place—things like power consump- tion, emissions from data infrastructure, and e-waste. Industry data compiled by the American Forest & Paper Association backs up that critique: North American paper comes from a renewable source, ranks among the most recycled materials on the continent, and helps fund the upkeep of millions of acres of sustainably managed forest- land—details that rarely make it into “paperless” ad copy. In the U.S., the FTC’s Green Guides call for environ- mental claims to be precise, evidence-based, and truthful, warning that catch-all terms like “eco-friendly” or “green” can create a misleading impression of a product’s overall impact. Canada updated its Competition Act in 2024, adding stiffer consequences for unverified environmental claims and putting the onus on companies to prove their asser- tions. That change raises the stakes for any business still leaning on unproven “paperless is better for the planet” language. TSNA frames the stakes in economic terms as well, noting that the North American paper and forest-products industry employs over a million workers directly and mil- lions more in the print and mail supply chain. The industry depends on certified sustainable forestry, responsible pro- CONTINUED ON PAGE 36
Board Converting NEWS INTERNET DIRECTORY
OHIO BLOW PIPE/ADVANCED AIRSYSTEMS www.obpairsystems.com For 85 years the Ohio Blow Pipe company and its whol- ly owned subsidiary, Advanced Airsystems, have provided the corrugated and folding carton industries with systems and products to process scrap. We engineer, fabricate, in- stall, service, provide system audits, and offer a wide range of scrap systems, dust collection systems and products to include cyclones, under roof AIR-SCREEN™ systems, pit belt systems, CLEANAIR dust collectors, Mist-Clone™ dust control systems for vacuum feeds, material handling fans, ductwork, switch valves, airveyors, balers, and shredders. OMP www.omp.com OMP helps companies facing complex planning challenges to excel, grow and thrive by offering the best digitized sup- ply chain planning solution on the market. Its Unison Plan- ning concept has a unique approach. It handles all supply chain planning challenges in a unified way, synchronizing all planning stages, horizons, functions and roles. Hundreds of customers run OMP’s cloud-based solution to generate more value by making informed decisions. OMP invests one out of every three dollars earned into innovation.
PAPER AND DUST PROS, INC. www.paperanddustpros.com
We custom design, install and service air conveyed scrap and dust collection systems. Our unique APS® is smaller, lighter, and more reliable than current cyclones. Contact us to learn how the APS® System can enhance your operation.
PROFERO SYSTEMS, INC. www.ProferoSystems.com
Profero Systems the leader in double facer heating and traction section conversions and performance enhancing products. Featuring products from Contact Bars and Com- pensating Rolls to New Glue Machines and Double Facers. GF PUHL www.gfpuhl.com GF PUHL designs, manufactures and installs air conveyed scrap & dust collection systems for the packaging and cor- rugated industries. With 42 years of experience, USA and In- ternational. We offer below or above roof systems featuring cyclones OR screen separators with real time pressure bal- ancing for optimal dust control. High efficiency cyclones for sheet transfer exhaust systems eliminate water consump- tion and deliver dust directly to compactor or briquetter for low maintenance, long term sustainability and reliability.
QUEST7, INC. www.Quest7.us
Quest7, Inc. is focused on being a leading manufacturer and distributor of critical parts and materials required in the cor- rugated box industry. Our commitment of “Bringing the Best to You,” reflects the level of quality and customer response in what we do every day.
34 August 24, 2026
www.boardconvertingnews.com
Made with FlippingBook Online newsletter maker