8.11 | Tourism The MASP aims to ensure collaboration between local authorities and tourism agencies to develop attractions such as the Wild Atlantic Way, Irelands Ancient East, and Ireland’s HiddenHeartlands. The MASP recognises Shannon International Airport as a national and infrastructural driver of tourism growth and as an international gateway to the tourism assets of the Limerick- Shannon Metropolitan Area, Mid-West and wider Region.
Opportunities to develop tourism in the MASP area are primarily based on developing its tourism attractions and by acting as a gateway to the regional tourism assets. Limerick City offers a strong competitive advantage regarding value for money for accommodation 41 . The MASP supports the facilitation of visitor experience development including capital investment in flagship tourism products that can create an attraction of scale.
Limerick-Shannon MASP Policy Objective 19
Tourism a. It is an objective to support investment in infrastructure, utilise the existing spare capacity of Shannon International Airport and to improve road and rail accessibility to maximise the potential of tourism subject to the outcome of environmental assessments and the planning process. b. It is an objective to support the Limerick-Shannon Metropolitan Area as a tourism destination.
This will require the promotion of the tourism assets of the Mid-West, subject to the outcome of environmental assessments and the planning process. c. It is an objective to ensure collaboration between local authorities and tourism agencies to develop attractions such as the Wild Atlantic Way, Irelands Ancient East, and Ireland’s Hidden Heartland’s.
Southern Regional Assembly | RSES
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