ENTRY CATEGORIES AND REQUIRED MATERIALS
118:
Direct Mail Piece – Traditional Media/Print
MARKETING CATEGORIES Builders and Associates can enter these marketing categories
Judging Criteria: Concept/Theme, overall design, creativity, information, content-copy, clarity of message. Submission Requirements: Written description (one page) explaining the campaign, target market, goals and results. 3 photos of the mailing or appropriate links.
All Marketing Categories Require:
1. Entry Form
119:
Best Use of Social Media
2. High quality photos
Note: Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc.
• There are different requirements for each category, so please review the submission requirements for your entry.
Judging Criteria: Concept or strategy, consistency, audience engagement, overall design, creativity, appropriateness for target market and results Submission Requirements: Written statement (one page) explaining concept or strategy. Include URL/link viewable by the Judges at their own computer.
101: 102: 103: 104: 105: 106: 107: 108:
Company Black & White Ad
Company Color Ad
Black and White Ad for a Community
Color Ad for a Community
120: 121:
Company Logo
Company Onsite Ad Digital Display Ad
Logo for a Community (for sale or rental)
Billboard Advertising – Traditional Billboard Advertising – Digital Display
Judging Criteria: Overall design, eye appeal, graphic concepts, and theme. Submission Requirements: 1 photo of logo
Judging Criteria: Overall design, concept, information content- copy, layout, creativity and appropriateness for target market. Submission Requirements: 1 photo of ad. All digital images shall be submitted in JPEG format at a minimum of 300 DPI. Images should be 1800 pixels wide. All PDFs submitted shall be high resolution.
122: 123:
Company Website
Website for a Community
Judging Criteria: Technical production, concept, ease of site navigation, level of professionalism and overall creativity. Submission Requirements: Provide Website Address.
109: 110: 111: 112: 113: 114:
TV Commercial
TV Commercial for a Community
124:
Special Promotion / Event
Radio Commercial
Radio Commercial for a Community
Judging Criteria: Concept/theme, overall design, creativity of materials developed for a special promotion/event or a presale, grand opening, direct mail campaign, newsletter, or other limited marketing campaign and approach to target market. Submission Requirements: Written description (one page) of the nature of the promotion/event, its goals, results and target market. Supporting materials may include flyers, mailers or other collateral material. 3 photos of the event
Sales Presentation
Sales Presentation for a Community
Judging Criteria: Technical production, concept, script, creativity and appropriateness for target market. Submission Requirements: Upload link or video/sound ad.
115: 116:
Brochure
Brochure for a Community
125:
Sales Office
Judging Criteria: Overall design, jacket-cover design, concept, information, content-copy, layout and appropriateness for target market. Submission Requirements: 1 photo of brochure jacket cover and/or brochure.
Judging Criteria: Traffic flow, presentation of information, décor, theme of environment and curb appeal. Submission Requirements: 4 photos including 1 exterior and 3 interior shots.
126:
Creative Sales & Marketing Support
117:
Direct Mail Piece – New Media / Electronic (E-Newsletters, E-Blast, E-Brochure)
Note: Development & implementation of creative sales
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