CBEI Central Wisconsin Spring 2026 Report

Table 9 Unemployment Claims - Portage, Marathon, and Wood Counties (First Quarter 2026) Portage Marathon Wood Weekly Average 2026 Q1 % ∆ Yr. Ago Weekly Average 2026 Q1 % ∆ Yr. Ago Weekly Average 2026 Q1 % ∆ Yr. Ago

New Claims Total Claims

74

34.5% 16.4%

120 631

-4.0% 12.3%

82

-2.4% 27.9%

441

518

Description: • New Claims: Weekly average of new claims for First Quarter 2026 • Total Claims: Weekly average of total claims for First Quarter 2026 Analysis: • Initial claims for unemployment insurance are often a good leading economic indicator in predicting changes in consumption spending • The weekly average number of new claims has been stable for Marathon and Wood counties, indicating declining layoffs. • Weekly average claims have increased for Portage County by 34.5%. • The weekly average of toral claims, however, has increased in all three counties, suggesting a softening labor market with those who are unemployed having a more difficult time finding a new job.

Table 10 County Sales Tax Distribution (First Quarter 2026) Portage Marathon

Wood

2026 Q1 (x1000) $2,270.63

% ∆ Yr. Ago

2026 Q1 (x1000)

% ∆ Yr. Ago

2026 Q1 (x1000)

% ∆ Yr. Ago -1.7%

County Sales Tax Distribution

-4.1% $4,434.43

2.6% $2,101.97

Description: • Tax collections in thousands of dollars. • The county sales tax rate of 0.5% is placed on retailers that make taxable sales. • Changes in county tax collections is a good indicator of changes in retail activity in Central Wisconsin. Analysis: • County sales tax collections have been relatively stable in the Central Wisconsin region over the last year.

Central Wisconsin Report - Spring 2026

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